×
89 559
Fashion Jobs
H&M
Part Time Cleaning Technician
Permanent · NEW YORK
H&M
Part Time Cleaning Technician
Permanent · NEW YORK
SAKS
2nd Shift Asset Protection Associate
Permanent · LA VERGNE
SAKS
2nd Shift Inventory Control Processor
Permanent · LA VERGNE
FABLETICS
Art Director - Yitty
Permanent ·
UNDER ARMOUR
Stock Teammate, Part-Time 5:00 am Tuesday - Saturday Shift, Starting Pay $15.25 Per Hour
Permanent · SAN DIEGO
BLOOMINGDALE'S
Asset Protection Visual Security Officer, Full Time - Sherman Oaks
Permanent · LOS ANGELES
MACY'S
Asset Protection Detective, Roosevelt - Full Time
Permanent · Philadelphia
MACY'S
Retail Cosmetics Stock - Estee Lauder, Flushing - Full Time
Permanent · New York
MACY'S
Asset Protection Officer, Bailey Road - Full Time (3840)
Permanent · North Jackson
KOHLS
Financial Analyst
Permanent · Menomonee Falls
GAP
General Manager - Glendale Galleria
Permanent · Glendale
MACY'S
Asset Protection Security Guard, Herald Square - Full Time
Permanent · New York
MACY'S
Asset Protection Detective, Northpark Center - Part Time
Permanent · Dallas
MACY'S
Asset Protection Detective, Manhattan Beach - Full Time
Permanent · Manhattan Beach
ABERCROMBIE AND FITCH STORES
Abercrombie & Fitch - Manager in Training, Dadeland
Permanent · Miami
AESOP
Part Time Retail Consultant | Seaport
Permanent · Boston
KOHLS
Distribution Center Operations Manager
Permanent · Patterson
PAUL SMITH
Sales Supervisor- Wooster Street
Permanent · NEW YORK
URBN
Urbn Urban Outfitters Inc. Inventory Control/Quality Audit
Permanent · RENO
H&M
Senior Director, Sales Component Engineering
Permanent · ATLANTA
H&M
Part Time Cleaning Technician
Permanent · NEW YORK
Published
May 16, 2022
Reading time
2 minutes
Share
Download
Download the article
Print
Click here to print
Text size
aA+ aA-

Clarks enters the metaverse for first time

Published
May 16, 2022

UK footwear brand Clarks announced on Monday that its taking its “pioneering approach to the next level” as it enters “a brand-new era in the metaverse”.


Clarks



Built around its key kids’ Cica sneaker, the new Cicaverse initiative will “celebrate one of the brand’s most iconic, unisex childrenswear styles and inspire a whole new generation of fans via an immersive gaming experience on Roblox”.

Going live at 17:00 BST, it’s the debut move for the label in the metaverse with its unique Roblox stadium designed for fans to connect, access exclusive content, share experiences and compete.

The label — which is almost 200 years old — has always trodden a fine line between traditional and innovation and this is one of its boldest moves yet. 

So what will the Cicaverse offer? The company said the Clarks Cicaverse is “designed to empower kids to play without limits”.

When players step inside the Clarks Stadium, they can “get set for the sports tournament of a lifetime”. They’ll be able to “battle it out with their friends to see who can grab the highest scores – from showing off their slickest BMX tricks and breakdance skills, to racing to the Parkour finish line alongside the real-life young athletes, who have used their sporting expertise to help Clarks create the newly designed Cica shoe collection”.

The development features athletes such as UK viral breakdancer B-Girl Terra; UK parkour champion and trainee stuntman Robbie Griffith; and 11-year-old BMX rider Connor Stitt.

There will, of course be a virtual Clarks store featuring items from “sneakers super-charged with fire to jumbo jet packs”, and players can buy all the accessories needed for their avatars.

Copyright © 2022 FashionNetwork.com All rights reserved.