Japanese brand Clé de Peau Beauté is championing equality in partnership with UNICEF.

The prestige, Shiseido-owned skincare label has pledged to donate US$8.7 million to the children's organization, in order to support its ‘Gender Equality Program.' The initiative focuses on boosting girls' empowerment, education and employment options all over the world, with Clé de Peau's contribution going towards promoting education in science, technology, engineering and math (STEM) amongst girls in Bangladesh, Kyrgyzstan and Niger, among other countries and regions.

"At Clé de Peau Beauté, we believe that the key to a brighter tomorrow is to unlock the potential of girls," said Yukari Suzuki, Chief Brand Officer of Clé de Peau Beauté, in a statement. "Together, we aim to empower our people in taking a proactive stance with this program to make a tangible, positive difference in the world."

The brand will also be donating a percentage of the worldwide sales of its bestselling ‘The Serum' product to UNICEF's girls' empowerment programs, and has promised to promote the cause via its online and social media platforms and in-store displays.

This is not the first time that Clé de Peau Beauté, which was founded in 1982 and has since garnered a worldwide reputation for its luxury skincare solutions, has invested in girls' education -- in March, the brand unveiled a new philanthropic initiative dubbed the ‘Power of Radiance Program,' an annual awards program and grant that honors inspirational women lobbying for girls' education globally.