Cliff diver David Colturi takes the plunge in Hugo Boss campaign
today Jun 17, 2016
The German label has stepped into the world of extreme sports with its "Your Suit, Your Way" campaign starring David Colturi. The American cliff diver can be seen plunging from a spectacular clifftop in one of the Hugo Boss brand's iconic suits.
Hugo Boss has changed direction, pushing back the limits in a new campaign with an extreme sports theme. The German label breaks the codes of convention by showcasing one of its luxury men's suits in a far from usual context, taking tailoring out of its comfort zone and into an extreme situation.
The brand called on champion cliff diver David Colturi to jump from a clifftop in an impressive suit-clad stunt. The diver, who has won several accolades for his jumps, can be seen plunging into the Mediterranean wearing a stylish "Superblack" suit, the star of the campaign.
The "Superblack" is an innovative suit with a slim-cut, close-fitting design. It's made from double-dyed yarn for a deep, rich Hugo Boss black, and is suitable for all kinds of occasions, as the brand shows with this campaign shot on the coast of Malta.
"Dressing up for the dive was a very interesting and different experience for me," said David Colturi. "But once you take off that cliff, your mind goes into autopilot, and that liberating feeling of launching through the air -- I felt like James Bond, getting away from the bad guys. Mission successful."
The young American champion has already won several accolades in the sport. He finished fourth in the men's high diving event at the 2015 World Aquatics Championships in Russia.
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