×
42 885
Fashion Jobs
ALICE AND OLIVIA
Sales Supervisor - Town Center at Boca Raton
Permanent · Boca Raton
TIFFANY & CO
Coordinator, Human Resources
Permanent · New York
ROSS STORES
District Manager
Permanent · San Diego
ESTÉE LAUDER
Retail Beauty Sales Manager - Estee Lauder - (Henry Town) - Mcdonough, ga
Permanent · McDonough
BOBBI BROWN
Manager, Marketing - jo Malone London & Editions de Parfum Frédéric Malle, Travel Retail Worldwide
Permanent · New York
OLD NAVY
Loss Prevention Agent - Four Flaggs
Permanent · Niles
OLD NAVY
Unassigned Assistant Manager, Merchandising - The Plaza at Citrus Park
Permanent · Tampa
OLD NAVY
Assistant Manager, Customer Operations - Towne Ctr @ Laurel
Permanent · Laurel
OLD NAVY
Assistant Manager, Customer Operations - Memorial City Mall
Permanent · Houston
OLD NAVY
Assistant Manager, Merchandising - Freeport Vlg Station
Permanent · Freeport
OLD NAVY
Assistant Manager, Merchandising - sf Premium Outlet
Permanent · Livermore
OLD NAVY
Assistant Manager, Customer Operations - Arrowhead Crossing
Permanent · Peoria
OLD NAVY
Assistant Manager, Merchandising - Vintage Oaks
Permanent · Novato
OLD NAVY
Assistant Manager, Merchandising - Marketplace @ Hamden
Permanent · Hamden
OLD NAVY
Assistant Manager, Customer Operations - Lancaster Tanger
Permanent · Lancaster
OLD NAVY
Assistant Manager, Product Operations - Market at Birdcage
Permanent · Citrus Heights
OLD NAVY
Assistant Manager, Merchandising - Poyner Place
Permanent · Raleigh
OLD NAVY
Assistant Manager, Customer Operations - Holly Springs Towne Center
Permanent · Holly Springs
OLD NAVY
Assistant Manager, Customer Operations - Market at Birdcage
Permanent · Citrus Heights
OLD NAVY
Assistant Manager, Customer Operations - Lycoming Mall
Permanent · Pennsdale
OLD NAVY
Assistant Manager, Merchandising - Downtown Crossing
Permanent · Boston
OLD NAVY
Assistant Manager, Customer Operations - Daytona Beach Tanger
Permanent · Daytona Beach

Clothing care major factor in efforts for sustainability, new Trunk Club survey finds

Published
today Jan 10, 2019
Reading time
access_time 2 minutes
Share
Download
Download the article
Print
Click here to print
Text size
aA+ aA-

The average American throws away 600 pieces of clothing in their lifetime, according to a new survey conducted by Trunk Club, the personal styling service owned by Nordstrom.


Those polled said that confusion when cleaning fabrics like silk, cashmere, suede, leather, and clothing with sequins were one of several factors leading to a higher rate of throw-aways. - Instagram @trunkclub


The survey, conducted as part of the company's new Caring for Clothing campaign, aims to make consumers aware of their clothing waste and provide resources for consumers to better care for the clothes they buy.

According to a press release, the survey found that a notable percentage of clothes are tossed due to improper care, with at least 10 items each year being thrown out due to shrinkage, color issues and damage. 43 percent of those polled said they "rarely or never read the care instructions on their clothing before doing the laundry," while 21 percent said they rarely if ever follow instructions on clothing care tags.

In addition, many of those polled said that confusion when cleaning fabrics like silk, cashmere, suede, leather, and clothing with sequins also led to a higher rate of throw-aways. 

As companies like Asos and PVH Corp join the Global Fashion Agenda to find sustainable solutions for fashion production and consumption, and brands like Everlane launch eco-conscious clothing lines, this new information shows the necessity for durability and intuitive clothing care when it comes to the viability of sustainable fashion 

"When you're building your wardrobe, it's important to think about how you'll take care of those pieces," said Maggie Mee, head of merchandising for Trunk Club. "Understanding the different fabrics and the best ways to clean them can make laundering your clothes a lot easier and will keep your clothing lasting you longer."

To incentivize consumers to consider the value of caring for their clothing, Trunk Club provides a cost-per-wear calculator that estimates the amount of money shoppers can save by taking care of their clothes.

The calculator can be accessed now on Trunk Club's blog. 

Copyright © 2019 FashionNetwork.com All rights reserved.