CNMI partners with NuOrder to support emerging designers
Milan's Camera Nazionale della Moda Italiana (The National Chamber for Italian Fashion), the non-profit that works to promote and develop the Italian fashion industry, has entered into a new strategic partnership with Los Angeles-based wholesale e-commerce platform, NuOrder.
As part of the partnership, NuOrder will use its platform to support the CNMI's emerging designers showcase beginning this September. The showcase will feature up-and-coming designers chosen by the CNMI, and comes as part of the organization's commitment to supporting and uplifting young fashion brands.
According to a press release, the partnership will give these brands free access to NuOrder's B2B-platform for two seasons, and will allow them to use NuOrder’s features – such as digital catalogs, line sheets, 360 imagery and its virtual showroom – to boost their wholesale business.
In a statement, NuOrder co-founder and co-chief executive officer, Heath Wells, pointed out the help that digital solutions can bring to fashion brands working through the Covid-19 pandemic.
“In such a challenging moment for the fashion industry, we are happy to team up with Camera Nazionale della Moda to develop this partnership aimed at supporting and promoting the business of emerging labels,” Wells said. “I think that this pandemic which has shaken the world has really shown us how technology is an essential force for constructive change and progress.”
"Now, more than ever, I think it’s crucial for brands to have all the tools to be competitive on the international scene," said CNMI president, Carlo Capasa.
“We are going through a pretty complicated, challenging moment for the fashion industry and knowing that a leading company like NuOrder is aware of the needs of the emerging designers is a very positive sign which makes me feel even more optimistic about the future of our Made In Italy industry and of Milan as a capital of fashion and luxury.”
Last year, the CNMI launched another project to support upcoming fashion labels, selecting 13 'Made in Italy' brands and giving them the opportunity to showcase and sell their collections at a traveling pop-up shop at Hyundai department stores across Korea.
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