Coach and Mexico’s Grupo Axo renew their partnership
Mexican retail company Grupo Axo has renewed its exclusive partnership with Coach for an additional 8 years.
The luxury brand launched in Mexico through Grupo Axo in 2003, and now operates 15 concessions in leading department stores and 9 standalone locations across the country.
Coach International president Ian Bickley said the company is pleased to continue its partnership with Grupo Axo, which will continue to distribute Coach products in the Mexican market. The label’s success in the country reflects its
connection with Mexico’s modern fashion consumers, he added.
Grupo Axo co-CEO Andres Gomez commented: "We have enjoyed a long and successful relationship with Coach during the last 13 years. We are excited to have the opportunity to extend our alliance for the next eight years to continue working on enhancing the brand and building a successful business story. "
The announcement coincides with the relaunch of a Coach boutique at Via Santa Fe, one of Mexico City’s most exclusive shopping malls.
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