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Coach channels desert vibes for Spring 2019

today Jan 4, 2019
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Coach has headed into the US desert for its Spring 2019 womenswear campaign.

The heritage fashion brand has unveiled the shots from its latest campaign, starring ambassadors Kiko Mizuhara and Guan Xiaotong and models Adut Akech, Sora Choi, Indira Scott, Fran Summers and Kiki Willems. The all-star crew was captured by the photographer Craig McDean posing at a faded carnival site on the outskirts of Los Angeles, in a series of images inspired by classic road trips out West.

"Spring 2019 is inspired by the American west," said Coach Creative Director Stuart Vevers in a statement. "It's about possibility, adventure and romance -- and places where anything can happen."

The campaign features several pieces from the label's recent collaboration with Disney, as well as its key bags for the season: the ‘Parker Top Handle' and the ‘Signature Patchwork Dreamer.'

The move follows the launch of the house's menswear Spring 2019 campaign, which was shot in the same location and features Hollywood actor and producer Michael B. Jordan, who was recently unveiled as an ambassador for the brand.

Desert locations and nostalgic ‘Americana' themes have been a major fashion campaign trend for US labels over the past year, with Calvin Klein, Guess and Louis Vuitton all opting for a similar approach at some point over the past 12 months.

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