Coach chooses Jennifer Lopez as new global ambassador

By

Robin Driver

Published
Nov 19, 2019

Award-winning singer, producer and actress Jennifer Lopez has been chosen as the new face of New York-based luxury brand Coach.
 
In her new role as Coach’s global brand ambassador, Lopez will star in the label’s ready-to-wear, leather and footwear campaigns from Spring 2020 onwards.
 

She joins Michael B. Jordan, who has been the global ambassador for Coach’s men’s collections since last year. Prior to Lopez, Selena Gomez has served as Coach’s womenswear ambassador since 2016 and has also collaborated with the label on a clothing and accessories line.
 
“I’m so excited for this collaboration with Coach,” said Lopez in a press release. “It is a timeless brand that I’ve always been a fan of and the upcoming collection really speaks to my personal style – an uptown/downtown mix.”

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“Jennifer is so authentic. She’s determined and she’s an original who has followed her own path to do things her own way – she really embodies the attitude of Coach and our new campaign,” explained Coach’s creative director, Stuart Vevers.
 
“I loved when Jennifer carried the Coach Signature bags in her 2002 video ‘All I Have.’ She’s from New York, like Coach, which creates another authentic connection with our heritage, and I’m particularly excited about bringing Jennifer and Juergen Teller together,” added the designer, referring to the photographer behind Coach’s campaigns.
 
Lopez has had a busy year. Having received the CFDA’s 2019 Fashion Icon Award in June, she went on to almost break the internet again when she took a turn on the Versace runway in September, wearing an updated version of the iconic green dress that inspired the creation of Google Image Search in 2000.

Add to this the buzz building around her chances at an Oscar for her performance in Hustlers and her upcoming Super Bowl halftime performance, and it seems that J.Lo won’t be stepping out of the spotlight anytime soon.
 
This visibility is good news for Coach, which saw an increase of 1% in net sales of $966 million for the first quarter ended September 28, 2019, and looks to have been shouldered with the responsibility of holding up the bottom line at parent company, Tapestry, as the Kate Spade and Stuart Weitzman brands continue efforts to turn their negative sales around.
 
Overall, Tapestry’s net sales fell 2% to $1.36 billion in the quarter, while the company’s net income totaled $20 million.