×
60 042
Fashion Jobs
SALLY BEAUTY CORPORATE
Outside Sales Representative -Cosmoprof
Permanent · New York
GAP INC.
Asset Protection Coordinator - la West
Permanent · Los Angeles
ABERCROMBIE AND FITCH STORES
Abercrombie & Fitch - Manager in Training, Clinton Crossing Premium Outlet
Permanent · Clinton
GILLY HICKS STORES
Gilly Hicks - Manager in Training, Natick
Permanent · Natick
AESOP
Full Time Retail Consultant | Aesop nw 23rd
Permanent · Portland
CORPORATE
Senior Legal Counsel
Permanent · Irving
NEIMAN MARCUS
sr. Restaurant General Manager, $1,000 Sign-on Bonus - Bal Harbour
Permanent · Bal Harbour
NEIMAN MARCUS
Group Sales Manager - Palo Alto
Permanent · Palo Alto
TALENT
District Manager, Madewell
Permanent · Atlanta
COTY
Commercial Finance Analyst, fp&a
Permanent · Miami
JCPENNEY CAREERS 2018
Merchandise Planner - Women's Apparel
Permanent · Plano
MARC JACOB'S
Sales Supervisor
Permanent · Los Angeles
MARC JACOB'S
Sales Supervisor
Permanent · Chandler
ESTEE LAUDER
Director, Global Marketing Skincare
Permanent · New York
NORDSTROM
Asset Protection Agent - Canyon Springs Rack (Riverside, ca)
Permanent · Riverside
PUMA
Junior Manager, Marketing - Ecomm (CRM/Sms)
Permanent · Somerville
CENTRIC BRANDS
Manager, Sales Operations
Permanent · New York
LULULEMON
Assistant Manager, Operations | Southport, Chicago
Permanent · Chicago
DISTRIBUTION CENTERS
Studio Coordinator
Permanent · Dallas
OLD NAVY
District Manager - Kansas City
Permanent · San Francisco
OLD NAVY
District Manager - Kansas City
Permanent · Kansas City
OLD NAVY
General Manager - Shoppes at Gilbert
Permanent · Gilbert
Published
Apr 29, 2022
Reading time
2 minutes
Share
Download
Download the article
Print
Click here to print
Text size
aA+ aA-

Coca-Cola opens first European fashion hub store in London

Published
Apr 29, 2022

Billed as a ‘Real Magic’ retail experience, Coca-Cola has opened its first European flagship store in London where fashion and experiences will share the limelight.


Coca-Cola


The all-new “fashion hub” is located on Covent Garden’s busy Long Acre and is the first of its kind in Europe, offering a range of limited-edition fashion collections and exclusive designer collaborations, plus gift items alongside unique drinks creations.

And with experiences now playing a major part in drawing consumers back into stores since the end of the pandemic, Coca-Cola noted that “the high street isn’t just for shopping, it’s a place where memories are made and experiences shared”.

It follows the successful launch of similar retail stores in the US. The London store features exclusive clothing collections that include sportswear, workwear and a sustainable apparel and accessories collection made from recycled plastic.

As for those fashion collaborations, this includes UK and global designers such as Soho Grit, Alma de Ace, BAPE, Herschel, Staple, [email protected] and more. Visitors can also o shop limited-edition drops.
 
In addition to a wide range of fashion accessories such as hats, bags, tech accessories and reusable drinkware, the store's assortment also includes limited edition collectibles and special collections, such as for Pride in June. 
 
Coca-Cola has partnered with RuPaul’s Drag Race UK star and LGBTQIA+ star Tayce to officially open the store to the public, joined by fellow young London creatives and content creators, including fashion designer and Vlogger Magnus Ronning @magnus, dancer and choreographer Nifé @itsjustnife, and musician and presenter poet, @poetscorner.
 
The launch is being supported by a targeted media campaign, including proximity OOH, geo-targeted social, and a takeover of the nearby Covent Garden Tube station exits.  
 
Michelle Moorehead, VP of Licensing and Retail at the Coca-Cola Company, said: “This store is a chance for us to provide Coca-Cola fans with a premium array of fashion and collectibles, and fresh ways to experience our drinks.

"Through a collection of products made from recycled materials, it also gives us a great opportunity to share our sustainability commitments with people and bring them with us on our journey to a World Without Waste.”

Copyright © 2022 FashionNetwork.com All rights reserved.