Codex enters exclusive U.S. retail partnership with Shen Beauty
today Jun 21, 2019
Codex Beauty, a clean beauty skincare company, has entered into its first exclusive retail partnership with Shen Beauty, a Brooklyn-based beauty retailer specializing in natural and organic brands.
As part of the partnership, Shen Beauty will now offer Bia, Codex’s first-ever product line that launched this June. Bia currently includes an exfoliating wash, day cream, eye gel cream, facial oil, and nourishing cream – all made with organic ingredients from Ireland. Codex acquired Bia from Ireland-based herbal scientist Tracey Ryan in August of 2018.
"We are delighted to be partnering with Shen Beauty for the U.S. launch," said Barbara Paldus, founder and CEO, Codex Beauty. "Shen not only understands clean and effective skincare brands, but carefully curates its new collections. We are excited about the depth of education that Shen provides its customers about its product portfolio and skin care health."
A unisex collection, the Bia range offers BiaComplex, a patent-pending blend of macerated oil infusions used as a base for products in place of water. In addition, the products also include a patent-pending, plant-based preservative system with beneficial properties for skin health, the company said in a press release.
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