×
80 820
Fashion Jobs
ASCENA
Sales Manager- Loft Southpark
Permanent · Charlotte
ASCENA
Stock And Merchandising Associate
Permanent · Troy
ESTEE LAUDER
Senior Manager, Brand Procurement - Mac
Permanent · Queens
ESTEE LAUDER
Lead, Project Manager, Quality
Permanent · Queens
ESTEE LAUDER
Senior Manager, CRM & Web Analytics - Global Clinique Online
Permanent · New York
ESTEE LAUDER
Manager, Global Finance - Smashbox
Permanent · Culver City
ESTEE LAUDER
Manager, Brands, Consumer Sciences
Permanent · Melville
KOHLS
Compliance Analyst
Permanent · Menomonee Falls
KOHLS
Full-Time Sales Supervisor - Softlines
Permanent · Encinitas
KOHLS
Full-Time Loss Prevention Service Specialist
Permanent · San Diego
KOHLS
Full-Time Loss Prevention Officer
Permanent · Ventura
KOHLS
Full-Time Sales Supervisor - Softlines
Permanent · Carrollton
KOHLS
Full-Time Sales Supervisor - Hardlines
Permanent · State College
KOHLS
Full-Time Sales Supervisor - Softlines
Permanent · Manchester
KOHLS
Full-Time Sales Supervisor - Hardlines
Permanent · Washington
KOHLS
Full-Time Sales Supervisor - Softlines
Permanent · Lansing
KOHLS
Full-Time Loss Prevention Officer
Permanent · South Plainfield
KOHLS
Sustainability & Environmental Compliance Coordinator (Hybrid)
Permanent · Menomonee Falls
KOHLS
Full-Time Loss Prevention Supervisor
Permanent · Spokane
KOHLS
Associate Materials Manager - Wovens (Hybrid)
Permanent · Menomonee Falls
KOHLS
Full-Time Sales Supervisor - Softlines
Permanent · Hillsborough Township
KOHLS
Full-Time Sales Supervisor - Hardlines
Permanent · Sioux Falls
Published
May 21, 2021
Reading time
2 minutes
Share
Download
Download the article
Print
Click here to print
Text size
aA+ aA-

Cole's Wires label links with Future Forest, Kane's More Joy launches for Le Specs

Published
May 21, 2021

As consumers gear up for a summer fashion season that might be able to include some getaways to sunshine destinations (given the successful vaccine rollouts), there’s plenty of news on the sunglasses front. And the latest comes from two brands that are targeting youthful consumers who are socially conscious but also want to have fun.


Wires



Lily Cole’s sustainable eyewear brand Wires is planting a carbon capture forest in Scotland and Australian eyewear specialist Le Specs has launched a collaboration collection with Christopher Kane’s youthful More Joy label.

Environmental start-up The Future Forest Company has announced its partnership with model and activist Cole’s Wires label. Wires Glasses is donating a tree for every £30 spent on a gift card.

Chris Zair, Head of Partnerships at The Future Forest Company, said. “Wires already lead the way on the Zero Waste front, using bio-plastic to make their glasses, which are handcrafted in Italy, so it's great to team up with them to help plant trees for their customers.” 

Customers will receive a personalised tree certificate by email, with details of their newly-planted sapling, the species and what3words geolocation, so they can visit their tree.

And a Wires spokesperson said the majority of its customers “come to Wires because they care about sustainability and the environment”.

Meanwhile, the More Joy x Le Specs sunglasses offer features updates of two classic Le Specs silhouettes. They’ve been reworked in the signature black, white and red More Joy colour palette.


More Joy/Le Specs



Also important to the overall aesthetic are the More Joy keywords with words like Sex, Special and More Joy highly visible on the sunglasses’ arms.

Kane is known for his love of slogans and statements and the inclusion of these keywords certainly adds extra interest in the position where a designer logo would usually sit.

Each piece is priced at a premium-but-affordable £75 (US$105) with the products available via both Kane’s and Le Specs’ webstores.

London-based More Joy was founded by Christopher Kane and his sister Tammy as an inclusive and more accessible label than the average designer brand.

Copyright © 2022 FashionNetwork.com All rights reserved.