ColourPop to launch its first nail polish collection

By

Emily Jensen

Published
Jun 27, 2017

The Los Angeles-based makeup brand known for its affordable products will launch its first line of nail polish. The limited edition collection will launch July 7.

 
Since its launch in 2014, ColourPop has quickly amassed a following for its affordable makeup, with many of its products priced at $5. After starting with just cream eyeshadows and lipsticks, the brand has added new items to its collection periodically, and now sells highlighters, blushes, powder eyeshadow, eyeliners and more. 
 
Now the company will launch nail polish for the first time, though ColourPop’s founder and president Laura Nelson says fans have requested nail polish since the brand’s inception. In keeping with the brand’s accessible pricing, each nail polish will retail for $6. The collection will include a mix of pastel shades in both shimmer and cream finishes.

Since its launch, ColourPop has cultivated its presence on social media. While the brand is more conservative with its new product launches, it regularly collaborates with Instagram and YouTube beauty bloggers on new collections and promotions. Bloggers who have collaborated with ColourPop include Kathleen Lights, who has more than 3 million subscribers on YouTube, Alexis Ren, who has more than 9 million Instagram followers, and Amanda Steele, who has nearly 3 million subscribers to her YouTube channel.
 
The limited edition nail polish collection will launch on ColourPop’s website on July 7.