Jun 26, 2019
Combatant Gentlemen launches men's plus-size brand Thorn & Co.
Jun 26, 2019
U.S. e-commerce brand Combatant Gentlemen is bringing its affordable, high-quality menswear to the plus-size market with the launch of Thorn & Co.
Helmed by creative director Scott Wicken, the men’s plus-size collection includes suiting and shirting in three style offerings – business, casual, and short sleeve – with prices starting at $280 for suiting and $55 for shirts.
With sizes ranging from 18 to 4XL, the new collection comes in a “signature fit” that was designed from scratch, specifically for the needs of bigger men. It features a modern silhouette, while still offering room to move, with special features including extra stretch in the jacket shoulder.
Likewise, the collection also considers fabrics incorporating more lightweight, technical fabrics. Suiting is offered in a nano-stretch wool, which is light and breathable for all-season wear, while shirting comes in a stretch cotton that’s moisture-wicking and wrinkle-resistant.
With the new plus-size collection, Combatant Gentlemen is targeting a market that has long been underserved. While the women's fashion industry has embraced a more size-inclusive approach in recent years, the men’s fashion industry has been slow to adapt.
Brands like Asos, Target, Old Navy, and Levi’s are among the few who have tried to capture the market with their extended menswear.
Asos became the first major trend-driven fashion retailer to launch a dedicated men's plus-sized section on its site when it did in 2017, while other retailers have quietly added more extended size options to their offering.
The Thorn & Co. collection is available now via Combatant Gentlemen's e-commerce store.
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