×
42 167
Fashion Jobs
KOHLS
Full-Time Sales Supervisor - Softlines
Permanent · Phoenix
SALLY BEAUTY CORPORATE
Outside Sales Representative - Professional Beauty
Permanent · Santa Maria
BLOOMINGDALES.COM
Trade Area Asset Protection Manager: Bloomingdale’s Century City, Los Angeles ca
Permanent · Los Angeles
BLOOMINGDALES.COM
Director of Cosmetics Business Initiatives: Bloomingdale’s, New York, ny
Permanent · New York
MARC JACOB'S
Global Email & CRM Manager
Permanent · New York
MAC
Executive Director, Marketing, Mac, Travel Retail Worldwide
Permanent · New York
BUMBLE AND BUMBLE
Regional Business Consultant, Bumble And Bumble - New York City And Long Island, ny
Permanent · New York
H&M
Data Analyst, CRM
Permanent · New York
H&M
Customer Insights Business Analyst
Permanent · New York
H&M
h&m Retail Visual Manager
Permanent · Elizabeth
SAKS FIFTH AVENUE
Senior Manager, Integrated Marketing
Permanent · New York
L'OREAL GROUP
Account Executive - Sales Skinceuticals (Montgomery, al)
Permanent · Montgomery
ULTA BEAUTY
Salon Manager-Carson Valley Plaza
Permanent · Carson City
ALICE AND OLIVIA
Sales Supervisor - Alice + Olivia Jeans
Permanent · New York
RAG & BONE
Associate Product Manager
Permanent · New York
CANADA GOOSE
Digital Marketing Manager
Permanent · NEW YORK
JCPENNEY
Senior Director, Accounting & Reporting
Permanent · Plano
PUMA
sr. Public Relations Manager – Puma Hoops
Permanent · Boston
L'OREAL GROUP
sr. Manager/ Manager of Maintenance & Facilities
Permanent · Somerset
L'OREAL GROUP
Manager, National Account - Walmart (Hair Color) Mge
Permanent · Bentonville
THE REALREAL
Account Luxury Manager
Permanent · Miami Beach
OLD NAVY
General Manager - Zona Rosa
Permanent · Kansas City

Companies using Facebook 'Like' button liable for data, says EU court

By
Reuters
Published
today Jul 29, 2019
Reading time
access_time 2 minutes
Share
Download
Download the article
Print
Click here to print
Text size
aA+ aA-

Companies that embed Facebook’s “Like” button on their websites allowing users’ personal data to be transferred to the U.S. social network can be held liable for collecting the data, Europe’s top court said on Monday. 


Reuters


​Website plugins are a common feature of online retail as companies seek to promote their products on popular social networks, but critics fear the data transfer may breach privacy laws.

The ruling from the Luxembourg-based Court of Justice of the European Union (ECJ) came after a German consumer body sued German online fashion retailer Fashion ID for breaching personal data protection rules via its use of the button on its site.

A German court subsequently sought guidance. ECJ judges said websites and Facebook share joint responsibility.

Under EU data privacy rules, a data controller determines why personal data must be collected and processed, as well as how, while a data processor only processes personal data on behalf of the controller and is usually a third-party company.

“The operator of a website that features a Facebook ‘Like’ button can be a controller jointly with Facebook in respect of the collection and transmission to Facebook of the personal data of visitors to its website,” the judges said.

The German retailer benefited from a commercial advantage as the ‘Like’ button made its products more visible on Facebook, the court said, though it noted the company is not liable for how Facebook subsequently processes the data.
Facebook said the ruling sheds clarity on the issue.

“We are carefully reviewing the court’s decision and will work closely with our partners to ensure they can continue to benefit from our social plugins and other business tools in full compliance with the law,” Jack Gilbert, Facebook’s associate general counsel, said in a statement.

The ruling is in line with strict data privacy laws adopted by the 28-country bloc last year, said Nils Rauer, a partner at law firm Pinsent Masons.

“The court was right in assessing whether Fashion ID had an interest in collaborating with Facebook by way of embedding the ‘Like’ Button,” Rauer said, adding plugins will continue to be popular notwithstanding the judgment.

“Personally, I do not think that companies will turn away from embedding ‘Like’ buttons due to the judgment. Presumably, they will pay more attention to the embedding process, by way of obtaining dedicated data privacy advice,” Rauer said.

The case is C-40/17 Fashion ID. 

© Thomson Reuters 2020 All rights reserved.

Tags :
Others
Media