×
42 231
Fashion Jobs
ALICE AND OLIVIA
Sales Supervisor - Alice + Olivia Jeans
Permanent · New York
RAG & BONE
Associate Product Manager
Permanent · New York
CANADA GOOSE
Digital Marketing Manager
Permanent · NEW YORK
JCPENNEY
Senior Director, Accounting & Reporting
Permanent · Plano
PUMA
sr. Public Relations Manager – Puma Hoops
Permanent · Boston
L'OREAL GROUP
sr. Manager/ Manager of Maintenance & Facilities
Permanent · Somerset
L'OREAL GROUP
Manager, National Account - Walmart (Hair Color) Mge
Permanent · Bentonville
THE REALREAL
Account Luxury Manager
Permanent · Miami Beach
OLD NAVY
General Manager - Zona Rosa
Permanent · Kansas City
OLD NAVY
Loss Prevention Agent - Eastfield
Permanent · Springfield
RALPH LAUREN
Polo Factory Store - Store Selling Manager
Permanent · Johnson Creek
RALPH LAUREN
Polo Factory Store - Store Selling Manager
Permanent · Branson
COTY
Senior Manager, Performance Digital Media Marketing
Permanent · New York
A & F
Regional Manager of Asset Protection
Permanent · San Francisco
ULTA BEAUTY
Retail Operations Manager-Parkside West Cobb
Permanent · Marietta
ULTA BEAUTY
Retail Sales Manager-The Promenade at Brentwood
Permanent · Brentwood
ULTA BEAUTY
Prestige Sales Manager-The Shops at Fox Valley
Permanent · McHenry
ULTA BEAUTY
Prestige Sales Manager-Park Lane
Permanent · Dallas
ULTA BEAUTY
Prestige Sales Manager-Johnstown Plaza
Permanent · Johnstown
ULTA BEAUTY
Prestige Sales Manager-Augusta Exchange
Permanent · Augusta
ULTA BEAUTY
Retail Operations Manager-Barracks Road Shopping Center
Permanent · Charlottesville
ULTA BEAUTY
Salon Manager-Tyler Gateway
Permanent · Riverside

Cordura strengthens position with durable textile campaign

By
Translated by
Benjamin Fitzgerald
Published
today Aug 24, 2017
Share
Download
Download the article
Print
Click here to print
Text size
aA+ aA-

Cordura, the Swiss brand known for its resistant fabrics, has released a new campaign and slogan to strengthen its commitment to the development of sustainable and innovative textile and fibre technologies.


A visual from the Live Durable campaign - Cordura


"Live Large. Live on the Edge. Live and Learn" is the new brand message from the Invista-owned firm, which celebrates its fiftieth birthday this year.  

An anniversary that Cordura wants to mark by adjusting its position, reflected in the upcoming campaign dubbed, "Live Durable."  For a consistent and strong message, the brand chose to carry out its campaign via the latest digital technologies, in particular by using virtual reality at 360 degrees.

In shooting the images, the camera followed people in their everyday life; at work, on a walk or at home.

Cindy McNaull, International Brand and Marketing Director, explained this choice: "Our fully integrated Live Durable campaign includes universal stories that focus on real people and their enduring experiences, on how clothing and manufactured products With Cordura fabrics can improve life."

The campaign, already presented in the United States, will be launched at the European level during the A + A 2017 fair, held in Düsseldorf from October 17 to 20. It will be sent out via advertisements, on social networks, via Cordura outlets and accompanied by a dedicated website and events.

Copyright © 2020 FashionNetwork.com All rights reserved.