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Translated by
Nicola Mira
Published
Oct 11, 2019
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Corporate strategist takes charge of Icebreaker in EMEA region

Translated by
Nicola Mira
Published
Oct 11, 2019

From detergents to lifestyle and outdoor apparel brands. In 2015, Jan Van Mossevelde left Procter & Gamble, where he worked for 15 years, notably as marketing leader for Germany, Austria and Switzerland, to join VF Corp. The US sportswear group, owner among others of The North Face, Vans, Timberland and Napapijri, with European headquarters in Stabio, Switzerland, appointed Van Mossevelde to the position of GM global brand management & demand creation, within the group’s Corporate Strategy department.


Icebreaker wants to develop its potential in the EMEA region - Icebreaker


From this cross-functional role, Van Mossevelde was promoted in 2017 to the position of vice-president in charge of the group's European strategy. 

“Jan has proven to be a key member of the EMEA leadership team during the past two years. His strong business acumen, thoughtful strategic approach and marketing vision have provided tremendous value for our brand portfolio,” said Martino Scabbia Guerrini, group president VF EMEA.

Van Mossevelde will now focus his expertise on one single brand, Icebreaker, founded in New Zealand and renowned for its performance apparel made of merino wool, which was bought by VF Corp. in early 2018. The US group is keen to accelerate the expansion of Icebreaker, which in 2017 recorded sales for €129 million.

In Europe, Van Mossevelde takes over from Peter Ottervanger, who was in charge of Icebreaker since 2014. He reports to Greg Smith, brand president of Icebreaker. The New Zealand-based brand is distributed via some 5,000 retailers in 50 countries.


 

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