Cos opens first new concept store in Europe

By

Sandra Halliday

Published
Oct 4, 2022

H&M Group’s Cos has opened a new Biblioteksgatan, Stockholm store that’s the first in Europe to adopt the label’s more eco-focused new concept design. 

It's “part of the brand’s ambition to create fully circular store environments”. 

The store is also big on visual impact with the 566 sq m, two-storey space opening with a curated selection of paintings and sculptures by international artist Liselotte Watkins who’s “inspired by vintage aesthetics and antique objects to create art that celebrates womanhood”.

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The overall approach, the company said, is all about “spatial techniques, engagement of the senses and playfulness with light [to] create a vibrant yet intimate and tactile setting”.

As well as being the first such store in Europe, it’s also Cos’s largest new concept store to date.

It features a number of “more sustainable” materials and fittings as part of the goal to reduce store CO2 emissions while maximising the lifecycle of all the label’s interiors.

In fact, there’s 66% more recycled material than the original Cos store design with features including a fully circular flooring system, 30% recycled aluminium rails, 100% recycled polystyrene mannequins in place of fibreglass, and the removal of CO2 heavy concrete fittings.

And Lloyd Goldby, Global Head of Growth at the business, said: “The Biblioteksgatan opening marks an important moment for Cos in our interior design journey. Bringing our new store concept to life has been a brand-wide effort – developed by our talented team of in-house designers, and supported by sustainability, interiors and built environment specialists. Our new concept is a huge step towards becoming a more conscious brand, and we are excited to introduce it to more markets in the future.”