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Translated by
Nicola Mira
Published
Mar 16, 2023
Reading time
4 minutes
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Cosmoprof beauty show in Bologna to host 2,900 exhibitors from 64 countries

Translated by
Nicola Mira
Published
Mar 16, 2023

Beauty industry trade show Cosmoprof is back in Bologna with 2,900 exhibitors (up 11% compared to 2022) and buyers from over 50 countries. The 54th edition of the world’s leading beauty industry show will be held from March 16 to 20, and is recording strong growth in terms of attendance figures, with exhibitors from 64 countries, 60% of them from Europe, and visitors from 116 countries.


The press conference presenting the Cosmoprof Worldwide 2023 show in Bologna


The show will feature 29 collective national stands, more than in previous years, with small and medium-sized companies from Argentina, Australia, Belgium, Brazil, California, China, Ecuador, France, the UK, South Korea, Germany, Japan, Greece, India, Indonesia, Ireland, Latvia, Poland, the Czech Republic, Romania, Spain, Sweden, Taiwan, Turkey, Ukraine and the U.S. Among the new entries, Argentina, Australia, India and Romania, while it will be a first for Ireland’s beauty industry body. Exhibitors from China and Taiwan are finally back, having been banned from leaving their countries until a few months ago.
 
Delegations of buyers, retailers and distributors from key emerging and mature markets, including North America, Europe, the Middle East, Asia and Oceania, are expected at the show. This edition is characterised by a stronger synergy with the Health & Beauty network, and a delegation of top players in the European professional distribution channel is expected.

The dates for the show’s various sections have been revised based on international stakeholder needs: Cosmopack and Cosmo Perfumery & Cosmetics are active from Thursday to Saturday, while Cosmo Hair, Nail & Beauty Salon will be operating for the show’s four usual days, from Friday to Monday.
 
“After an extremely positive 2022, the figures of Cosmoprof Worldwide Bologna 2023 demonstrate the high-quality work carried out in recent years,” said Gianpiero Calzolari, president of show organiser BolognaFiere. “Cosmoprof is an unrivalled showcase for players from all over the world, thanks to the excellence of its exhibition structure and its ability to adapt itself to business practices that are constantly evolving. It is these same characteristics that are also facilitating the international expansion of the Cosmoprof show network,” added Calzolari.
 
“The main goal of the support provided by ICE [Italy's foreign trade agency] to the Italian trade show industry, which absorbs about a third of its entire annual promotional investment, is the constant strengthening of the international leadership of our exhibitions,” said Maurizio Forte, in charge of promoting the Italian manufacturing sector at ICE.

“Cosmoprof is an unmissable appointment for companies in the sector, and an undisputed international benchmark for commercial relations and new trends in the industry. ICE’s collaboration with BolognaFiere Cosmoprof and Cosmetica Italia, in addition to enhancing the global role of Cosmoprof, also aims to consolidate relations between Italian companies and foreign operators, by inviting 140 specialised buyers from around 50 countries, in 15 of which a communication campaign to promote the sector has also been carried out,” added Forte.


The Cosmoprof press conference in Milan


“Resilient and anti-cyclical are two adjectives that have often been used to describe the cosmetics sector and that once again are appropriate to define the trend in an industry that is continuously facing economic and geopolitical change, setting new challenges to our companies and forcing them to adapt their strategies,” said Benedetto Lavino, president of Cosmetica Italia, the national cosmetics industry association.

“This is confirmed by preliminary figures for 2022, which see the total revenue of the cosmetics sector in Italy exceed €13 billion; a revenue that is estimated to exceed €14 billion in 2023, over €2 billion more than the sector’s pre-Covid result,” added Lavino.
 
Cosmopack, the section of Cosmoprof dedicated to the cosmetics supply chain, from formulations to packaging, machinery, automation solutions, contract manufacturing, and private label production, accounts for 17% of Cosmoprof exhibitors, a 16% increase, with companies from 38 countries. A novelty in this edition is the Ingredients Zone, a section hosted in hall 20 and dedicated to producers and distributors of raw materials, active and functional ingredients, essential oils, fragrances and formulation services.

The Cosmo Perfumery & Cosmetics section will showcase 45% of Cosmoprof exhibitors, with companies from 52 countries presenting their innovations in prestige and premium perfumery and sustainable cosmetics. Independent brands will be featured in the Extraordinary Gallery section, in hall 14, where over 50 small and medium-sized companies will showcase their eclectic, unique approach to beauty, including a delegation of indie brands from France.

The Beauty Tech section in hall 22 will focus on manufacturing innovation, featuring leading players from 6 countries: South Korea, Croatia, India, Slovakia, Taiwan and Turkey. Finally, Cosmo Hair, Nail & Beauty Salon will account for 38% of Cosmoprof exhibitors, equivalent to a 23% rise, with companies from 48 countries.

“So far, the figures foreshadow a highly successful edition,” said Enrico Zannini, managing director of BolognaFiere Cosmoprof. “We are recording better results than in the 2019 edition, the last before the pandemic, and registrations from outside Italy are growing significantly. Compared to 2022, our digital community is much more committed, both on social media and on our website, with the engagement rate growing by up to 15%. These figures demonstrate the recovery of both the trade show and the beauty sector, two important elements in our economy, and confirm our companies’ buoyant health. We are ready to host the beauty community in Bologna, to feel again our industry’s buzz, creativity and optimism,” concluded Zannini.

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