Cosmoprof North America to take place in Las Vegas this July
Beauty tradeshow Cosmoprof North America announced on Tuesday registrations are open for its upcoming 19th edition in Las Vegas, to be held from July 12 to 14, 2022.
Taking place in the Las Vegas Convention Center (LVCC), the business-to-business beauty fair will once again open its doors to exhibitors and attendees alike, showcasing the most important new developments in the industry. Unveiling a new mid-week format, organisers said the tradeshow will take place from Tuesday to Thursday (instead of Sunday to Tuesday) and will feature a new two-hall format.
"Cosmoprof North America is excited to continue its tradition of hosting a powerful, world class platform for domestic and international retailers, distributors, beauty brands and suppliers to network, share their visionary ideas and foster relationships in an exceptional new arena, now held in a convenient mid-week format," said Enrico Zannini, general manager of BolognaFiere Cosmoprof.
"The newly designed two-hall format will provide attendees with an increased focus on their specific needs to make the most of their time at the show, as well as newly designed features to ignite inspiration."
In the North Hall, Cosmopack will allow buyers to discover innovative ingredients, raw materials, packaging, cutting-edge components, technological advances and more to take brands from concept to creation. Also featured is a dedicated Cosmopack Buyer Lounge, special activations, and on the floor education complimentary to exhibitors and attendees.
Dedicated to finished products, The Cosmoprof North America West Hall will feature four macro sectors including hair care, skincare and makeup, nails, and natural products. Finally, Country Pavilions will showcase authentic elements and innovations from countries recognized for their strong heritage in beauty.
Also new to the 2022 edition, Discover Black-Owned Beauty -- a curated display area created for Black-owned beauty brands seeking access to market opportunities, educational resources, retail distribution, and brand exposure, while the Entrepreneur Academy will be hosted in partnership with the Fashion Institute of Technology's Cosmetics & Fragrance Marketing and Management Master's Program, providing a one-day intensive workshop to help beauty entrepreneurs build a brand, manage financials, and more.
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