×
101 799
Fashion Jobs
SALLY BEAUTY CORPORATE
District Manager
Permanent · Chattanooga
SALLY BEAUTY CORPORATE
District Manager - Cosmoprof
Permanent · Birmingham
SALLY BEAUTY CORPORATE
Field Sales Manager - Cosmoprof
Permanent · Washington
L'OREAL GROUP
Senior Manager, Marketing - l'Oreal Paris Global Marketing
Permanent · New York
L'OREAL GROUP
Senior Manager, Digital Content Product Manager - Luxe Digital Accelerator
Permanent · New York
L'OREAL GROUP
Manager - Customer Marketing (Cvs)
Permanent · New York
ULTA BEAUTY, INC.
Retail Sales Manager
Permanent · Carlsbad
ULTA BEAUTY, INC.
District Manager
Permanent · Austin
KOHLS
Full-Time Loss Prevention Supervisor
Permanent · Lone Tree
FOSSIL
Supply Chain Planning Analyst
Permanent · Dallas
MACY'S
Asset Protection Detective, Willowbrook - Full Time
Permanent · Wayne
MACY'S
Asset Protection Security Guard, Lakeside - Full Time
Permanent · Metairie
MACY'S
Asset Protection Detective, Village at Fairview - Full Time
Permanent · Fairview
MACY'S
Asset Protection Security Guard, Highlands of Flower Mound - Part Time
Permanent · Flower Mound
MACY'S
Asset Protection Security Guard, Northpark Center - Part Time
Permanent · Dallas
MACY'S
Asset Protection Captain, Herald Square - Full Time
Permanent · New York
MACY'S
Asset Protection Detective, Lakeside - Part Time
Permanent · Sterling Heights
MACY'S
Asset Protection Detective, Stanford - Part Time
Permanent · Palo Alto
MACY'S
Asset Protection Detective, Concord Sunvalley - Full Time
Permanent · Concord
MACY'S
Asset Protection Detective, Ridgedale - Part Time
Permanent · Minnetonka
MACY'S
Asset Protection Detective, Ballston Common - Part Time
Permanent · Arlington
MACY'S
Asset Protection Detective, Valley Fair - Full Time
Permanent · Santa Clara
Published
Jan 18, 2018
Reading time
3 minutes
Share
Download
Download the article
Print
Click here to print
Text size
aA+ aA-

Coty partners with Amazon to launch personal beauty assistant designed for the Echo Show

Published
Jan 18, 2018

Beauty mega company Coty Inc. has just teamed up with Amazon to release a digital personal beauty assistant designed for the Echo Show, Amazon’s first Echo device that features a touchscreen display.
 

Coty


Christened ‘Let’s Get Ready’, the on-demand visual beauty skill offers over 2,000 unique combinations of curated looks and visual how-tos. The looks and tutorials are based on a user's individual characteristics, but dip heavily into extensive consumer insights, social listening and trend scanning.
 
Other features include syncing with a person’s Facebook calendar to actively suggest looks for upcoming events and offering the ability to add products from each look directly to a user’s Alexa shopping list.

The strategic choice of the Echo Show device and the Alexa voice service combines Coty’s focus on voice-driven beauty services with the added value of visuals, which are critical in beauty, according to the company.
 
Coty is the third largest beauty conglomerate in the world with a portfolio of iconic consumer and professional beauty brands like CoverGirl, Max Factor and Sally Hansen, as well as licensed luxury brands like Gucci, Calvin Klein, Chloe and Hugo Boss. 
 
Jason Forbes, Coty’s Chief Digital and Media Officer, said, “Digital innovation with a focus on voice and virtual assistants is a key part of our digital strategy as we aim to bring consumers frictionless beauty experiences.”
 
But Coty isn’t the only beauty company harnessing the power of a virtual assistant to reach a new generation of consumers.
 
In November, rival Estée Lauder announced an in-home beauty feature for the Google Assistant on Google Home that focuses on personalization. The collaboration with Google, the first of which is called the "Estée Lauder Nighttime Expert" app, offers skincare solutions and beauty techniques through voice-activation. The brand has announced that more customer experiences will be added to the platform in the future.
 
Emerging technology platforms, chatbots and AI are transforming the way beauty brands drive marketing, especially to millennials, in a crowded marketplace.
 
In November Shiseido announced that its subsidiary company, Shiseido Americas had acquired Giaran, a data company with technology in artificial intelligence platforms that would allow the company to transform the consumer experience.
 
Companies, like L’Oreal – an early Augmented Reality app pioneer, and Coty, are investing heavily in new technology and personalized digital experiences as an expansion of their omni-channel consumer engagement strategies.

Last year, CoverGirl (owned by Coty) tested Custom Blend, an AI-driven customization app that used a patent-pending video feature that adjusted to the lighting when a user took a selfie, to arrive at their exact skin color. The result, cutting out retailers completely, was a personalized foundation blend delivered directly to the customer’s doorstep.
 
The beauty conglomerate says it will continue to drive its brands' growth through technical disruption.
 
The Coty-Amazon Echo skill was jointly developed by Beamly, Coty’s in-house MarTech agency and OPearlo, an Amazon development partner, and will be made available in the U.K. on the Echo Show as well as all other Echo devices this month.

 
 

Copyright © 2021 FashionNetwork.com All rights reserved.