×
36 785
Fashion Jobs
OLD NAVY
General Manager - Pico Rivera
Permanent · Pico Rivera
OLD NAVY
Creative Director - Loyalty & CRM
Permanent · San Francisco
OLD NAVY
Assistant General Manager, Customer Operations - Easton Market
Permanent · Columbus
L’ORÉAL GROUP
Manager/sr Manager, Campus Recruiting
Permanent · New York
L’ORÉAL GROUP
Senior Manager / Manager of Brand Marketing
Permanent · Jersey City
KOHLS
Product Manager - Payment System
Permanent · Menomonee Falls
KOHLS
Full-Time Loss Prevention Officer
Permanent · Framingham
KOHLS
Full-Time Loss Prevention Officer
Permanent · Massapequa
L.L.BEAN INC.
rd Shift Bike Boat And Ski Sales Representative
Permanent · Freeport
L.L.BEAN INC.
Sales Representative
Permanent · King of Prussia
L.L.BEAN INC.
Hunting And Fishing Sales Representative
Permanent · Freeport
L.L.BEAN INC.
Sales Representative
Permanent · Hadley
L.L.BEAN INC.
Sales Representative
Permanent · Fayetteville
ALICE AND OLIVIA
Sales Supervisor - Austin
Permanent · Austin
ALICE AND OLIVIA
E-Commerce Customer Service Manager
Permanent · New York
JCPENNEY
Business Support Specialist - Communications
Permanent · Plano
JCPENNEY
Buyer - Home (Entertaining & Tabletop)
Permanent · Plano
JCPENNEY
Multi District Human Resources Business Partner
Permanent · Jefferson City
JCPENNEY
Product Manager - Customer Account & Loyalty
Permanent · Plano
TIFFANY & CO
Inventory Control Analyst
Permanent · Parsippany-Troy Hills
ULTA BEAUTY
Salon Manager-Hickory Point Mall
Permanent · Forsyth
ULTA BEAUTY
Salon Manager-White Marlin Mall
Permanent · Ocean City

Coty renews fragrance license with Lacoste

Translated by
Robin Driver
Published
today Jul 11, 2019
Reading time
access_time 2 minutes
Share
Download
Download the article
Print
Click here to print
Text size
aA+ aA-

Coty has announced that it has renewed its fragrance license with Lacoste, which first joined the American cosmetics giant's portfolio at the end of 2016. No financial details have been given about the deal but the renewal nicely cements the position of Coty, which currently boasts revenues of $9.39 billion dollars (8 billion euros), as the global leader in fragrances. 


A campaign image for Lacoste's French Panache fragrance - © Lacoste


Previously owned by consumer goods company Procter & Gamble, the Lacoste license was purchased by Coty at a time when the US-based beauty company was acquiring a number of licenses held by P&G. These included fine fragrance licenses for Hugo Boss, Dolce & Gabbana and Gucci; cosmetics licenses for Cover Girl and Max Factor; and hair color licenses for Wella and Clairol. The acquisition, estimated to be worth around $12.5 billion at the time, helped push Coty to pole position in the perfume sector. 

"The renewal of our agreement with Lacoste demonstrates our strong confidence in the success of this partnership and the key role of the brand within our portfolio to fuel future growth," said Edgar Huber, president of Coty Luxury, in a release. For his part, Lacoste CEO Thierry Guibert explained that he hopes the partnership will allow the brand to reinforce its presence in the fragrance market. 

Over the last three years, Lacoste's relationship with Coty has permitted the brand with the instantly recognizable crocodile logo to launch fragrances such as L'Homme Lacoste, and develop its French Panache range. The renewal of the brand's partnership with Coty comes hot on the heels of news that cosmetics rival L'Oréal has purchased Valentino fragrances and is currently negotiating for licenses for Mugler and Azzaro. It looks like it could be a race to the top for these two formidable global beauty companies. 

Copyright © 2019 FashionNetwork.com All rights reserved.