×
89 129
Fashion Jobs
URBN
Urbn IT Business Systems Analyst, Merchandising Systems
Permanent · PHILADELPHIA
URBN
Free People: Senior Buyer, Denim/Bottoms
Permanent · PHILADELPHIA
UNDER ARMOUR
Stock Teammate, Part-Time, Starting Pay $15 Per Hour
Permanent · TULALIP BAY
COLUMBIA SPORTSWEAR COMPANY
Operations Manager - Swing Shift
Permanent · PORTLAND
BLOOMINGDALE'S
Asset Protection Detective, Full Time, Roosevelt Field
Permanent · GARDEN CITY
BLOOMINGDALE'S
Manager, Sales - Fine Jewelry
Permanent · ORLANDO
BLOOMINGDALE'S
Asset Protection Visual Security Officer, Part Time, Bloomie's
Permanent · FAIRFAX
ADIDAS
Retail General Manager Adidas - Sawgrass Mills 6156, Sunrise, fl
Permanent · SUNRISE
URBN
Urban Outfitters Visual Merchandising Manager
Permanent · PALO ALTO
URBN
Urban Outfitters Visual Merchandising Manager
Permanent · TUCSON
URBN
Anthropologie Design Director - Furniture
Permanent · PHILADELPHIA
URBN
Anthropologie Design Director - Fabric & Textile Concept
Permanent · PHILADELPHIA
URBN
Free People Associate Merchandise Planner
Permanent · PHILADELPHIA
BATH & BODY WORKS
Manager, Public Relations & Influencer
Permanent · REYNOLDSBURG
COLUMBIA
International Marketing Manager
Permanent · PORTLAND
URBN
Urbn Financial Analyst
Permanent · PHILADELPHIA
URBN
Free People CRM Analyst
Permanent · PHILADELPHIA
URBN
Free People Assistant Visual Manager
Permanent · WASHINGTON
BATH & BODY WORKS
Senior Manager, Stores Learning And Development
Permanent · COLUMBUS
TUMI
Director, Global Marketing
Permanent · NEW YORK
URBN
Free People Senior Merchandise Planner
Permanent · PHILADELPHIA
UNDER ARMOUR
Stock Lead, ft
Permanent · WOODBURY
Published
Jan 6, 2021
Reading time
2 minutes
Share
Download
Download the article
Print
Click here to print
Text size
aA+ aA-

Courrèges calls for courage in minimalist wall campaign

Published
Jan 6, 2021

In the latest departure by its recently appointed creative director Nicolas de Felice, the house of Courrèges has called for courage in a new minimalist wall campaign in Paris.


Photo: Courrèges - Courrèges


 
Courrèges painted a series of gable walls in several Paris districts in all white with just the word 'courage' written in black – from the Marais to the Canal St Martin. The maison also published the same ad/statement on the back page of Paris’ three main dailies – Le Monde, Le Figaro and Libération.
 
“We painted courage on white space and printed courage on blank pages for new beginnings, hopes and dreams,” the Paris-based house said in a release.

“Since its creation 60 years ago, Courrèges has always been a symbol of optimism. In 2021, we stand up for hope and living together. We wish you love and courage for this new year,” it added.
 
From its foundation by André and Coqueline Courrèges, the house was a forerunner in the whole Futurist fashion movement that revolutionized style in the 1960s. Going on to dress the icons of the era – Brigitte Bardot, Twiggy or Françoise Hardy - in the brand’s iconic PVC minis.


Courreges - Spring-Summer2020 - Womenswear - Paris - © PixelFormula


 
Courrèges was one of two key leaders of fashion Futurism, along with Pierre Cardin, the late great designer who passed away last week aged 98.
 
Today, Courrèges is controlled by Artemis, an investment vehicle of the Pinault family, which controls Kering, the world’s second largest luxury goods conglomerate. 
 
In December, de Felice revealed a sneak peek video of his first ideas for Courrèges, playing on the house’s DNA with space-age minis and air hostess blazers. 
 

Copyright © 2022 FashionNetwork.com All rights reserved.