Covergirl snags Sangita Patel as new Canadian spokesperson

Covergirl has a new Canadian face! The cosmetics company has snagged media personality Sangita Patel as the spokesperson for its Simply Ageless Collection.

Sangita Patelas the spokesperson for Covergirl's Simply Ageless Collection. - Covergirl
 
The collaboration comes as the collection heads back to store shelves this month, as part of a collection relaunch. The line, which includes two foundations and a new concealer, has been revamped with new ingredients like a hyaluronic complex and vitamin C.
 
Sangita joins other Covergirl spokespersons like 70-year-old model and dietician Maye Musk and international pop sensation Katy Perry, to name a few. 
 
She will appear on in-store advertising, as well as take part in media activities for the brand.
 
Covergirl described the partnership with the mom of two and Entertainment Tonight Canada and HGTV host as a “natural fit”, especially as she celebrates her 40th birthday this month. 
 
"It's the big 40 and I'm kicking it off by joining the Covergirl family! It is a dream-come-true opportunity to partner with a brand that has always celebrated all types of beauty and that continues to challenge the singular beauty standard," said Sangita, in a news statement.

"True beauty is loving yourself, at any age."
 
Covergirl is part of Coty Inc., who owns other beauty brands such as Max Factor, Bourjois and Rimmel. 

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