Covet Fashion teams with Stella Valle for Target

By

Obi Anyanwu

Published
Aug 8, 2015

Target and Stella Valle on Tuesday launched their military-inspired jewelry line, Stella Valle for Target. In addition to the launch, interactive mobile marketing company Covet teamed with Stella Valle to feature the collection on their app.

Users of the Covet Fashion game app can style and dress their avatars in Stella Valle for Target jewelry and will offer fashion advice from Stella Valle designer sisters, Ashley Jung and Paige Dellavalle. Covet will also give users 100 diamonds within the app for every $1 they spend on Stella Valle items from now through August 31st.

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Covet Fashion launched in 2013 with three million active online users. Today, the company works with over 150 brands including J. Brand, French Connection, Rebecca Minkoff and BCBG Max Azria. West Point graduate sisters, Ashley Jung and Paige Dellavalle, founded Stella Valle after receiving backing from moguls Mark Cuban and Lori Greiner on the ABC show, Shark Tank.