×
71 077
Fashion Jobs
ROSS STORES
Store Protection Specialist
Permanent · Puyallup
ROSS STORES
Store Protection Specialist
Permanent · Garland
ROSS STORES
Store Protection Specialist
Permanent · Indianapolis
ROSS STORES
Store Protection Specialist
Permanent · Houston
ROSS STORES
Store Protection Specialist
Permanent · Columbia
MACY'S
Asset Protection Detective, Victoria Gardens - Part Time
Permanent · Rancho Cucamonga
CASERO IMPORTS / LULI & ME - SOPHIE & LUCAS - GABBY GIRLS
Production Manager
Permanent · DALLAS
NORDSTROM
Asset Protection - Agent - Los Cerritos Center
Permanent · Cerritos
NORDSTROM
Asset Protection - Security Ambassador - Promenade Shops Rack
Permanent · Miami
NORDSTROM
Asset Protection - Security Ambassador - Last Chance Phoenix
Permanent · Phoenix
NORDSTROM
Asset Protection - Agent - Tampa Rack
Permanent · Tampa
ROSS STORES
Store Protection Specialist
Permanent · Hodgkins
ROSS STORES
District Manager
Permanent · McDonough
ROSS STORES
Inventory Control/Quality Assurance Supervisor
Permanent · Perris
NORDSTROM
Asset Protection - Agent - Santa Monica Place
Permanent · Santa Monica
TJ MAXX
Loss Prevention Detective
Permanent · Plymouth
TJX COMPANIES
30046-D/C Loss Prevention Specialist
Permanent · La Vergne
TJ MAXX
Loss Prevention Detective
Permanent · Coon Rapids
HOMEGOODS
Loss Prevention-Customer Service Associate
Permanent · Silverdale
HOMEGOODS
Loss Prevention-Customer Service Associate
Permanent · Federal Way
HOMEGOODS
Loss Prevention-Customer Service Associate
Permanent · Seattle
TJ MAXX
Lead lp Detective
Permanent · Pittsburgh
Published
Mar 3, 2017
Reading time
2 minutes
Share
Download
Download the article
Print
Click here to print
Text size
aA+ aA-

Curly-haired women spend big on product

Published
Mar 3, 2017

Hair care retailers have found a lucrative niche – women with textured hair. A recent study by online beauty platform Texture Media has revealed that women with curls spend 100% more on products and are less likely to go to a salon, preferring to splurge on an array of products to tame their manes. 


@DianasBeauty, a popular Youtuber who offers tips and tricks for embracing textured hair - Youtube: DianasBeauty



The textured hair market has become one of the most rapidly-expanding categories in the beauty industry. A study by Texture Trends found that women with curly hair are willing to spend twice as much on hair care products than their straight-haired counterparts. Over a three month period, the study found that women with curls spend an average of $82, while women with calmer hair spent an average of $40.

Further research found that one in four women with curls doesn't go to a salon, instead, they style their hair with an arsenal of different products. 60% of women with textured hair embrace their natural hair texture, says the survey, or in other words, no trips to the blow out salon. That same percentage also uses over four different products per month.

The survey also found that women with curls are also open to discovering new brands. According to to the findings, 91% of women were constantly looking for new products to add to their haircare regime. 

For the study, Texture Media surveyed 3000 consumers. The company offers an editorial and social platform for women with textured and curly hair. 

Copyright © 2022 FashionNetwork.com All rights reserved.