Current Elliott opens first flagship on Abbot Kinney

By

Obi Anyanwu

Published
Oct 23, 2015

Current Elliott has opened the doors to its first California flagship store this month on Abbot Kinney Boulevard in Venice.
 

The 1,500-square-foot store interior compliments the denim brand’s worn-in appeal with handcrafted details like natural finished brass, oxidized maple planks and worn natural leather. The flagship location will also carry the full Current Elliott assortment including vintage-inspired denim, sportswear and one-of-a-kind pieces from the Current Elliott archives.
 
“We have thoughtfully chosen to put our first Current/Elliott retail store on Abbot Kinney in Venice. Los Angeles is home for Current/Elliott - and our first retail store should be in our hometown. Much of our product is produced in California and we want to celebrate this locally!“ says Current/Elliott CEO Jack Schwefel.

The women’s denim brand joins a number of fashion retailers on Abbot Kinney including Vince, Illesteva and Industry of All Nations, which have all opened stores in the area this year.