Curve to celebrate 10-year anniversary with Las Vegas and New York City shows

By

Obi Anyanwu

Published
Feb 16, 2017

Curve Expo celebrates its 10-year anniversary this year. The trade show will host its west coast show at Project Womens at Mandalay Bay in Las Vegas and its New York City show the following week at the Jacob Javits Center.
 

This season, Curve is introducing new activations and advancements to enhance the trade show experience. Curve New York will feature a 10-year exhibition showcasing outfits from participating brands. Cora Harrington of Lingerie Addict will co-curate the exhibit that will be located near the show entrance.
 
Curve is also introducing a Lead Retrieval System for fast, mobile check-ins and contact information exchanges, and the Just For You program that will serve as a guide for specialty stores to identify manufacturers who offer exclusives to specialty stores. A number of brands participating in the program including Derek Rose, Blush Lingerie, Tallulah Love and Loveday London among others.

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The trade show will kick off its 10-year anniversary celebration with a charity Gala dinner prior to the New York show. Curve will host the dinner at the Tribeca Rooftop on February 27, with proceeds going to the Breast Cancer Research Foundation (BCRF).
 
Eurovet, the parent company of Curve, in June 2016 joined forces with Magic to hold the Curve Las Vegas show at Project Womens. The Eurovet trade show was at the Magic show in February 2016, but it switched partners for “new business opportunities,” according to Pierre-Nicolas Hurstel, Eurovet Americas CEO, and for visitor traffic.
 
Curve Las Vegas will be held from February 21-23 and Curve New York will be held from February 27 through March 1.