DSW teams up with Trend:Bar for increased personalization

By

Obi Anyanwu

Published
Mar 14, 2017

DSW this month announced a new partnership with Los Angeles-based Trend:Bar, a fast fashion and personalization company. Under the partnership, DSW will carry Trend:Bar styles and add-ons in select stores and online.

 
"Fashion is an expression of who you are and a reflection of your personal style, so partnering with Trend:Bar and offering our customers the opportunity to personalize their favorite footwear or accessory was a no brainer," said Todd Dreith, GMM - Men's, Athletic, Kid's, Handbags & Accessories.
 
Founded by sisters Lindsey and Kayla Schwartz, Trend:Bar produces reusable fabric stickers, appliqués, charms, shoelaces, patches and add-ons for customers to personalize their footwear and accessories. The sisters launched the company in response to ever changing fashion trends that move quickly.

"The possibilities are truly endless. You can pick and choose your favorite parts of the latest trends and do it your way! Our Stripe Stickers can go from team spirit to this summer's hottest stripe runway trend. And our variety of floral trends available at DSW can take you from a garden party to a music festival. There's something for everyone!" Said Kayla Schwartz, Trend:Bar co-founder.

DSW and Trend:Bar celebrated the launch on Sunday by helping customers discover add-ons and customize their products.