Daniel Crémieux relaunches a women's collection for Europe

By

Anaïs Lerévérend

Published
Apr 30, 2015

Womenswear is back at Crémieux. The French label had been absent from the ready-to-wear women's scene since the 90s, apart from a collection that has only been accessible to the American market for the past three years at department store Dillard's. But since the demand also exists in Europe, Daniel Crémieux has released a capsule that the brand is selling in its own stores.

The first capsule for spring/summer 2015 is obviously already in stores, in the ten or so Crémieux locations around the world (notably in Paris, Saint-Tropez, New York and Madrid). Consisting of some twenty pieces, this mini-collection is aimed at young women (25-35) in search of timeless pieces.

"We have the same ambitions as for menswear: to offer the perfect quality and timeless blazer with fine Italian and British fabrics," explained Daniel Crémieux. Other than blazers marketed as "affordable luxury" (550 to 750 euros depending on the model), the outfit is notably completed by trousers and shirts.

Even though the brand gives priority to its own stores and corners in Europe, it also has some forty retailers on the continent. And it hasn't excluded the possibility of offering a few of them to carry it.

As for its monobrand network, Crémieux is in advanced discussions with new partnerships in the eastern European countries, hoping to finalise openings in Prague and/or Warsaw for the beginning of 2016.

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