×
33 007
Fashion Jobs
NORDSTROM INC
Security Ambassador 1
Permanent · Paramus
NORDSTROM INC
Loss Prevention Security Ambassador Fashion Show Mall
Permanent · Las Vegas
NORDSTROM INC
Loss Prevention Agent Perimeter Expo Rack
Permanent · Atlanta
NORDSTROM INC
Loss Prevention Security Ambassador Oakway Center Rack
Permanent · Eugene
NORDSTROM INC
Loss Prevention Security Ambassador Midwest Rack Headquarters
Permanent · Chicago
NORDSTROM INC
Loss Prevention Agent Downtown Seattle Rack
Permanent · Seattle
NORDSTROM
Loss Prevention Security Ambassador 1 Nordstrom San Francisco Centre
Permanent · San Francisco
ROSS STORES
Store Protection Specialist
Permanent · Fort Worth
ROSS STORES
Store Protection Specialist
Permanent · Tuscaloosa
ROSS STORES
Store Protection Specialist
Permanent · Arnold
ROSS STORES
Store Protection Specialist
Permanent · Houston
ROSS STORES
Store Protection Specialist
Permanent · Lakewood
ROSS STORES
Store Protection Specialist
Permanent · Schererville
ROSS STORES
Director, Merchandise Finance
Permanent · New York
ROSS STORES
Store Protection Specialist
Permanent · Las Vegas
ROSS STORES
Store Protection Specialist
Permanent · Carson City
ROSS STORES
Store Protection Specialist
Permanent · Plano
COTY
Manager, Consumer Market Insights
Permanent · New York
NEIMAN MARCUS
Sales Manager
Permanent · Atlanta
NEIMAN MARCUS
Product Manager, Product Data
Permanent · Irving
NEIMAN MARCUS
Cash Office Administrator
Permanent · Atlanta
NEIMAN MARCUS
sr. Product Manager- Client Platforms
Permanent · Irving
Published
Nov 13, 2020
Reading time
2 minutes
Share
Download
Download the article
Print
Click here to print
Text size
aA+ aA-

David Koma debuts 3D campaign and digital avatar queen for resort

Published
Nov 13, 2020

In the latest twist in the digitalization of fashion, designer David Koma has debuted his latest resort collection with a 3D campaign and an aristocratic avatar based on an ancient Georgian queen.


 



The campaign launches the first digital Koma Girl - a figment of designer’s imagination that he christened Tamar M, referring to 12th Century Queen Tamar of Georgia, who presided over her country in its Golden Age. The first woman to rule David’s motherland, Tamar is known for her power and intellect, elevating the country to its zenith in the Middle Ages.

“The confines of travel restrictions inspired a project more personal than most; a deep dive into his fantasy world with an exploration of his love for three-dimensional computer graphics and digital art,” explained the brand.


David Koma - Resort 2021


For this cruise collection, Koma wants his real life clients in his signature body-con, barely their cocktails cut with asymmetrical flourish. So, in the moody video, Tamar M marches through a technological future – geographically a meeting of Lawrence of Arabia, Jason and the Argonauts and Rashomon. Adding to the surreal otherworldly sense, Koma added birdsong to the subtle flutter of butterfly wings. The sounds were recorded outdoors, around the British Isles. Even including the tapping of a wooden bat on the tree trunks in Epping Forest.

This Resort 2021 collection featured in the film is available for pre-order on davidkoma.com.

The designer has also launched three augmented reality Instagram filters, allowing fans to enter his fantasy world by ‘wearing’ accessories from the collection in their stories.

Revolutionary and unexpected, this is fashion and Koma cleverly reinventing themselves in the wake of the pandemic.



 

 

Copyright © 2020 FashionNetwork.com All rights reserved.