David's Bridal names first VP, marketing and communications

By

Gabriella Lacombe

Published
Dec 4, 2019

Bridal retailer David's Bridal has promoted Callie Canfield to the newly created role of vice president, marketing and communications. 

Canfield most recently served as the company's senior director of global marketing communications, a role she began in 2015. In her new role, she will report to Kelly Cook, who was named as the company’s chief marketing officer in early November.

As VP of marketing and communications, she will oversee the strategy, planning and implementation of the retailer’s global marketing and communication initiatives, including digital and brand marketing, social media strategy, influencer marketing, brand partnerships, public relations, corporate communications and events. 

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Prior to joining David’s Bridal, Canfield served in a variety of retail leadership roles, including director of marketing and communications for Anthropologie Weddings: BHLDN, PR and communications manager at Athleta, and PR manager at Gap, among others.

"Since joining David's Bridal nearly five years ago, [Canfield] has been an integral part of the marketing team, driving the company's social media strategy, launching influencer marketing, managing the company's external brand voice, and collaborating with like-minded brand partners,” said Jim Marcum, David's Bridal chief executive officer.

“We are thrilled to expand [Canfield’s] role under [Cook].”

The appointment marks the latest in a series of new executive appointments made by David’s Bridal this year including Bob Walker as its chief field operations and store experience officer; Jeff Warzel as chief supply chain officer; and James Marcum as its chief executive officer.