Denim Première Vision show to stage Milan edition on May 28-29

By

Christel Divert

Translated by
Nicola Mira

Published
May 1, 2019

After the London edition in December, Denim Première Vision continues with its new itinerant formula, and will be staged for the first time in Milan at the end of the month. The trade event for denim industry specialists will showcase 93 exhibitors, 27% more than in May 2018, at the Superstudio Più venue on May 28 and 29. Among the exhibitors, the majority, 44, are fabric weavers, but there will also be garment manufacturers, launderers, finishers (21 exhibitors), component and accessories producers (14), technology developers (11) and promotion and service organisations (3). The exhibitors hail from 16 different countries.

Denim PV's Milan edition is for AW20/21, and will focus on the industry’s sustainability initiatives. The show will introduce the A20 W21 Laboratory, a section consisting of a specialist forum dedicated to eco-responsible denim, an inspirational film produced by the show organiser, and a cycle of three workshops. It is a new kind of forum, spawned by the collaboration between Denim PV and “the experimental approach advocated by Kristian Guerra, co-founder with Laura Guerra of the conceptual brand and creative platform called Ice Surface Temperature.” To design the forum’s setting, Kristian Guerra collaborated also with London creative studio FLMRS. The new section is a way for Denim PV to further promote the kind of smart supply chain it has pushed for in the past.

On the agenda for the show's first day, Tuesday May 28, are three conferences and seminars on the coming season and its outlook. The following day, there will be six round-table debates on the circular economy. Among the topics under discussion are 'The partnerships transforming the value chain of fashion industry materials', 'Avant-garde design redefines the language of contemporary denim', and 'Naturally sustainable dyes'.

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By focusing even more on eco-sustainable initiatives, Denim PV is embracing the same approach, now regarded as a must, as its competitor Kingpins. Last March, the US show, with editions in New York and Amsterdam, went as far as to indicate that it would require exhibitors to engage concretely in terms of corporate social responsibility (CSR). The policy initially applies to the show’s exhibitors from the weaving sector.

Last September, Denim PV launched a B2B e-commerce platform for exhibitors and buyers, which will now extend for the first time to weavers.