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Published
Feb 26, 2016
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Denim brand Frankie B relaunches again

Published
Feb 26, 2016

Rock and roll inspired denim brand from the early 2000’s, Frankie B, is relaunching for the third time, this time as Frankie.

Frankie FW16


The LA based brand was founded by the wife of the guitarist Gilby Clarke from Guns ‘n Roses, Daniella Clarke, who named the label after their daughter Frankie.

The brand was synonymous with celebrity and entertainment life, garnering fans like Christina Aguilera, Jessica Alba, and Kate Moss.

The first relaunch came last year under new ownership by Kevin Chen, a real estate developer and businessman involved in the LA fashion industry.

The name was changed from Frankie B to Frankie B Hollywood, with the Frankie B Hollywood line showing its SS16 line at New York Fashion Week in September of 2015. The collection was designed by Chadwick Bell who said, “We’re selling this idea of chic L.A. It’s such a hot spot now, so I think it’s the perfect time to jump in with this collection.”

The current launch now has more rebranding and renaming, calling the line Frankie. It is planned to be consumer facing this fall.

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