Denmark's CIFF to introduce pop-up retail space

By

Cajsa Lykke Carlson

Published
May 8, 2015

Danish tradeshow CIFF is launching a new initiative for its spring 16 edition: a pop-up retail space that will feature a selection of womenswear and menswear brands, the tradeshow has confirmed.

The space will be accessible through a separate entrance to the tradeshow, and will show collections to both registered buyers and the general public. The concept store will launch at Raven, CIFF's menswear and lifestyle community.

There are plans to take the pop-up to London next year, and maybe more cities in the future, CIFF said. The tradeshow expects about 500 people per day will initially visit the space.