Design Within Reach and Entireworld launch Dome Life pop-up

By

Gabriella Lacombe

Published
May 21, 2019

Los Angeles-based Entireworld has partnered with Connecticut-based interior design company Design Within Reach (DWR) to open 'Dome Life', a pop-up clothing and furniture shop.

Opened on May 17 and running through May 27, the shop is located at the DWR SoHo Studio at 110 Greene Street and coincides with NYCxDesign -- New York City’s multi-disciplinary design showcase taking place across the city.

The pop-up space was conceived by Entireworld’s founder, chief executive officer and creative director, Scott Sternberg, who previously made a name for himself as the founder and creative director of Band of Outsiders (the label is now owned by Belgian investment firm CLCC).

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Dome Life marks the first retail experience from Sternberg’s second label since its announcement in March of 2018, presenting Entireworld’s spring/summer 2019 collection, alongside items from DWR.

The pop-up is divided into four thematic domes, with Entireworld's apparel on display for purchase, including t-shirts, sweats, underwear, jackets, socks, button-ups and summer dresses. Also on sale are pieces of DWR furniture and lighting from both emerging designers and 20th century design greats. 

"I couldn't think of a better partner for Entireworld than Design Within Reach," said Sternberg. "We share the same love, enthusiasm and reverence for great modernist design. What a dream to work with such incredible products from my design heroes – Charles and Ray Eames, Jens Risom, Hans Wegner, Alvar Aalto, George Nelson and more – to build this pop-up experience for NYCxDesign."

Design Within Reach will also launch +Design, an event series that explores the connections between design and the world around us, the company said. The series will kick off with a dialogue between Sternberg and Deborah Needleman, former editor-in-chief of T Magazine.