Designer Anine Bing signs a collaboration with 24S.com

By

Chenu Alexis

Published
May 9, 2022

Anine Bing, the model-turned-fashion designer based in Los Angeles, and founder of her own ready-to-wear brand since 2012, is celebrating the 10th anniversary of her brand by signing a collaboration with the LVMH group’s shopping site, 24S.com.

Anine Bing imagined a capsule “as a link between France and California which can bring together both the dynamism of the West Coast and the effervescence of Paris.”
 
Available from May 12, the collaboration offers 3 jersey pieces made up of a traditional gray hoody inspired by Californian campuses stamped  “Paris University”, an '80s-inspired T-shirt dress and a maxi T-shirt with gold prints. 

“The brand's 10th anniversary is a decisive step and I couldn’t dream of better than a collaboration with 24S.com to celebrate the event as it should be. The opportunity to create a unique line made up of my favorite pieces. Paris and her incredible sense of fashion have always been a source of inspiration," Bing said.
 
The brand is present in 12 stores in Los Angeles, San Francisco, New York, Miami, Paris, Berlin and Hamburg. It will continue its expansion in the coming weeks with the opening of its first store in Austin, Texas.