×
27 212
Fashion Jobs
SALLY BEAUTY CORPORATE
Outside Sales Representative
Permanent · Syracuse
COTY
Senior E-Commerce Manager, Retailer.Com & Pureplay (Latin America)
Permanent · Miami
ROSS STORES
Store Protection Specialist
Permanent · National City
ROSS STORES
District Manager
Permanent · Bakersfield
NORDSTROM INC
Digital Marketing SEO Content Manager
Permanent · Chicago
NORDSTROM
Loss Prevention Agent Houston Willowbrook Mall Rack
Permanent · Houston
NORDSTROM INC
Area Manager - Sat-Mon 5am-5pm - Dubuque, ia
Permanent · Dubuque
NORDSTROM INC
Regional Beauty Manager
Permanent · Dallas
NORDSTROM INC
sr. Technical Program Manager, Infrastructure & Security
Permanent · Seattle
NORDSTROM
Loss Prevention Security Ambassador Redfield Promenade Rack
Permanent · Reno
NORDSTROM
Loss Prevention Agent Bellevue
Permanent · Bellevue
NORDSTROM
Loss Prevention Security Ambassador Mayfair
Permanent · Wauwatosa
NORDSTROM
Loss Prevention Security Ambassador Promenade Shops Rack
Permanent · Miami
NORDSTROM INC
Fulfillment Center sr. Operations Manager Friday-Monday - Cedar Rapids, ia
Permanent · Cedar Rapids
NORDSTROM
Loss Prevention Security Ambassador East Bay Bridge Shopping Center Rack
Permanent · Emeryville
AEROPOSTALE
Business Analyst, Sparc Group
Permanent · Lyndhurst
AEROPOSTALE
Product Manager (Graphics), Sparc Group
Permanent · New York
AEROPOSTALE
Associate Product Manager (Sweaters), Sparc Group
Permanent · New York
KOHLS
Full-Time Sales Supervisor - Softlines
Permanent · Chester
KOHLS
Full-Time Sales Supervisor - Hardlines
Permanent · Cold Spring
VICTORIA'S SECRET
Senior Merchandise Planner, Victoria's Secret Beauty (Supporting UK International)
Permanent · Columbus
BATH & BODY WORKS
HR Generalist - Bath & Body Works - Columbus, oh
Permanent · Reynoldsburg
Published
Feb 13, 2020
Reading time
2 minutes
Share
Download
Download the article
Print
Click here to print
Text size
aA+ aA-

Designer Brands partners with Jennifer Lopez for new footwear and handbag brand

Published
Feb 13, 2020

Columbus, Ohio-based footwear and accessories retailer Designer Brands, Inc. is teaming up with global superstar Jennifer Lopez for a business partnership that will see the exclusive launch of the JLO Jennifer Lopez brand at DSW Designer Shoe Warehouse.


Jennifer Lopez and her team will take on design duty at the new brand - Photo: Designer Brands - Designer Brands

 
The new brand will launch with the release of a footwear line in spring 2020, while a line of handbags is set to follow in the future.
 
Described by Designer Brands as “more than just a traditional celebrity licensing deal,” the business will design, source and sell footwear and accessories. Day-to-day activities will be led by operating units at Designer Brands, while creative responsibilities will fall to Lopez and her team, who will receive technical advice from Camuto Group, a company acquired by Designer Brands through a joint venture with Authentic Brands Group in November 2018.  

“Working with Jennifer Lopez elevates Designer Brands from retail merchant and product curator to fashion leader and style innovator,” said Designer Brands CEO Roger Rawlins in a release. “The business arrangement gives the new organization end-to-end capabilities to design and produce JLO Jennifer Lopez collection footwear and handbags with the support of Camuto Group's highly regarded design, production and marketing teams.”
 
Rawlins went on to describe the partnership as a “a unique and powerful new business model,” praising Lopez’s strong connection with her fans and highlighting the visibility that her popularity will bring to the new brand.
 
It’s been a busy few months for the award-winning actress, producer and singer, who has fronted Coach, Guess and Versace campaigns and launched her new fragrance, “promise,” all since receiving the CFDA’s 2019 Fashion Icon Award in June of last year.
 
As well as DSW Designer Shoe Warehouse, Designer Brands owns the The Shoe Company and Shoe Warehouse brands, operating some 1,000 stores throughout North America under the three banners.
 
The JLO Jennifer Lopez launch collection will be available exclusively at DSW Designer Shoe Warehouse stores in the U.S. and Canada, as well as on the chain’s e-commerce website.

Copyright © 2021 FashionNetwork.com All rights reserved.