Dia & Co acquires 11 Honoré

By

Jennifer Braun

Published
Jun 2, 2022

Dia & Co announced on Wednesday the acquisition of plus-size luxury retailer 11 Honoré. 

The acquisition expands Dia & Co. into luxury and creates the ultimate destination for shopping across styles, brands and price points in sizes 10-32. The terms of the deal have not been disclosed.

As part of the acquisition, 11 Honoré Collection, the private label capsule for 11 Honoré, is now available to shop on Dia & Co. Meanwhile, 11 Honoré will continue on as its own luxury e-commerce destination, 11honore.com, until the experiences are fully integrated at Dia.com in the coming months. 

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"Our announcement today represents an enormous leap forward in our mission to deliver true style freedom for our community. In my two decades as a plus-size shopper, the promise of being able to joyfully shop the brands I love for everything from $25 t-shirts to $2,500 dresses, made to fit my body, seamlessly in one place, has been the ultimate dream," said Dia & Co. CEO, Nadia Boujarwah. 

"Joining forces with 11 Honoré has made that dream a reality on our platform and will fundamentally transform the shopping experience for our customers.”

Patrick Herning, founder of 11 Honoré, will continue to champion luxury and brand collaborations within the Dia & Co team.

"The commonality between 11 Honoré and Dia & Co is an ethos of partnership," said Herning. "Both companies lead the charge helping straight sized brands enter the plus-size space impactfully. We've done it tremendously as separate entities, and now that we're joining forces, it's going to be a remarkable change for a customer that deserves more from the fashion industry.”

Founded in 2017, 11 Honoré has rapidly grown from a direct-to-consumer startup with celebrity fans, to a company with dynamic brand partnerships. It recently expanded into Nordstrom stores across the U.S., and in addition to 11 Honoré's signature private label collection, its portfolio includes Diane Von Furstenberg, Carolina Herrera, Good American and Tanya Taylor.

Meanwhile, Boujarwah and Lydia Gilbert co-founded Dia & Co in 2015 and today carries hundreds of brands including Madewell, Girlfriend Collective, Universal Standard and Third Love, in sizes 10-32, representing the largest assortment of inclusive fashion in the market.