Dick’s Sporting Goods launches Chelsea Collective

By

Obi Anyanwu

Published
Jul 21, 2015

Dick’s Sporting Goods on Monday announced the launch of Chelsea Collective, a women’s fitness and lifestyle specialty boutique.

The concept boutique, which received its name from New York City’s Chelsea neighborhood, will carry a curated selection of apparel, equipment, footwear, accessories and beauty products from brands such as Nike, Calia by Carrie Underwood, Lorna Jane, Spiritual Gangster, ALALA, Brooks, Hunter Boots, Pure Vida, Le Sport Sac, evian and philosophy.
 
"As leaders in sporting goods and fitness apparel, we wanted to provide a destination for women who are on their own personal fitness journeys; a store where they can come in and feel part of a community that understands them and their needs," said Lauren Hobart, SVP, DICK'S Sporting Goods/General Manager, Chelsea Collective.

"We truly want these stores to have their own voice, their own local flavor," said Hobart. "We're hiring experts – associates who live for the latest fitness and fashion trends, who buy and use the products this store offers and who will be a sought after resource to the Chelsea Collective community."

The first Chelsea Collective locations will open in August 2015 at Tysons Corner Center in Tysons Corner, VA and at Ross Park Mall in Pittsburgh.