Dierks Bentley launches fashion line with Flag & Anthem

By

Cassidy Mantor

Published
Feb 8, 2018

Country music star Dierks Bentley has partnered with Flag & Anthem to launch a new collection of men's apparel called 'Desert Son'.

Desert Son is a lifestyle collection that includes vintage washed tees, hoodies, raglan shirts and trucker hats. Graphics are inspired by Bentley's interests and his heritage growing up in Arizona.

His name does not appear on the branding, with faded graphics of cactus and eagles telling the line's story instead.

Bentley said that his experience working with Flag & Anthem taught him about how to create comfortable yet durable clothing. He called the collection "totally authentic to me and one that hopefully people all over the country will dig too.”

Flag & Anthem was founded by Azod Mohit and Brad Gartman, former Macy's and Lord & Taylor executives. The brand is two years old and offers both men's and women's clothing.

Bentley's launch collection will be a preview of an expanded line that will launch in future seasons and debut at Project in Las Vegas. Button-down shirts, knits, denim and jackets will all be added for the fall collection. 

Desert Son will be sold at Buckle, Dillards and Von Maur among other retailers beginning this month. The collection is priced affordably from approximately $25 for tees, under $70 for button-downs, and under $80 for denim, while jackets are priced at the maximum price point of $129.

The line's tees, raglans, hoodies and hats are available online now.