×
89 121
Fashion Jobs
URBN
Urban Outfitters Visual Merchandising Manager
Permanent · TUCSON
URBN
Anthropologie Design Director - Furniture
Permanent · PHILADELPHIA
URBN
Anthropologie Design Director - Fabric & Textile Concept
Permanent · PHILADELPHIA
URBN
Free People Associate Merchandise Planner
Permanent · PHILADELPHIA
BATH & BODY WORKS
Manager, Public Relations & Influencer
Permanent · REYNOLDSBURG
COLUMBIA
International Marketing Manager
Permanent · PORTLAND
URBN
Urbn Financial Analyst
Permanent · PHILADELPHIA
URBN
Free People CRM Analyst
Permanent · PHILADELPHIA
URBN
Free People Assistant Visual Manager
Permanent · WASHINGTON
BATH & BODY WORKS
Senior Manager, Stores Learning And Development
Permanent · COLUMBUS
TUMI
Director, Global Marketing
Permanent · NEW YORK
URBN
Free People Senior Merchandise Planner
Permanent · PHILADELPHIA
UNDER ARMOUR
Stock Lead, ft
Permanent · WOODBURY
PRANA
Director, Strategic Accounts & Sales Business Development
Permanent · CARLSBAD
BLOOMINGDALE'S
Asset Protection Visual Security Officer, Part Time - ny 59th st
Permanent · NEW YORK
BLOOMINGDALE'S
Asset Protection Detective, Full Time - Soho
Permanent · NEW YORK
BLOOMINGDALE'S
Registry Consultant, Full Time - Boca Raton
Permanent · BOCA RATON
H&M
842 Area Visual Manager
Permanent · LOS ANGELES
BLOOMINGDALE'S
Asset Protection Detective, Full Time - Short Hills
Permanent · MILLBURN
URBN
Urban Outfitters Visual Merchandising Manager
Permanent · COSTA MESA
COLUMBIA SPORTSWEAR COMPANY
Regional Loss Prevention Manager (Northwest-us)
Permanent · SALEM
COLUMBIA SPORTSWEAR COMPANY
Operations Manager - Swing Shift
Permanent · PORTLAND
Published
Feb 22, 2021
Reading time
2 minutes
Share
Download
Download the article
Print
Click here to print
Text size
aA+ aA-

Diesel brings new pop-up concept to Amsterdam PC Hoofstraat and Tyson’s Corner Center

Published
Feb 22, 2021

Only The Brave (OTB)-owned Italian clothing brand Diesel has unveiled a new pop-up store concept in both Europe and the United States; bringing the model to Amsterdam PC Hoofstraat and Tyson’s Corner Center in McLean, Virginia. 


Diesel


The new store concept is the first of its kind under Glenn Martens, who was named as Diesel's new creative director in October of 2020

Both pop-ups will feature an assortment of seasonal products for women and men from Diesel’s spring/summer 2021 drops, as well as the brand’s pre-fall 2021 collection.

Centered on the brand's heritage and 'For Successful Living' slogan, the interior design of both stores highlights the brand's red color and features the 'For Successful Living' phrase distorted and printed across the entirety of both stores, only legible when viewed from their entryways. According to the brand, both stores will uphold local Covid-19 health protocols. 

"Diesel’s new cultural vision is set to refresh its existing retail model by the end of the year by curating both shopping elements and experiential immersions," the company said in a press release.

"This new form of business is the future of physical brand interaction and will be visible by the end of the year in the first Diesel Hub that will open in Shanghai."

In addition to the Diesel brand, OTB also operates as the parent company of Maison Margiela, Viktor & Rolf, Marni and Amiri, among others, and is currently eyeing the possibility of acquiring the Jil Sander brand. This month, the company reported sales and profits damaged by the impact of the Covid-19 pandemic, seeing consolidated turnover fall 14.3% to €1.317 billion ($1,596 billion) in the 12-month period while net sales were €1.238 million.

Copyright © 2022 FashionNetwork.com All rights reserved.