×
36 690
Fashion Jobs
ALICE AND OLIVIA
Sales Supervisor - Austin
Permanent · Austin
ALICE AND OLIVIA
E-Commerce Customer Service Manager
Permanent · New York
JCPENNEY
Business Support Specialist - Communications
Permanent · Plano
JCPENNEY
Buyer - Home (Entertaining & Tabletop)
Permanent · Plano
JCPENNEY
Multi District Human Resources Business Partner
Permanent · Jefferson City
JCPENNEY
Product Manager - Customer Account & Loyalty
Permanent · Plano
TIFFANY & CO
Inventory Control Analyst
Permanent · Parsippany-Troy Hills
ULTA BEAUTY
Salon Manager-Hickory Point Mall
Permanent · Forsyth
ULTA BEAUTY
Salon Manager-White Marlin Mall
Permanent · Ocean City
ULTA BEAUTY
Prestige Sales Manager-Friendly Hills Marketplace
Permanent · Whittier
ULTA BEAUTY
Salon Manager-Pelican Plaza
Permanent · Sarasota
ULTA BEAUTY
Store Operations Program Manager - Strategic Initiatives
Permanent · Bolingbrook
ULTA BEAUTY
Retail Operations Manager-Fischer Marketplace Shopping Center
Permanent · Apple Valley
ULTA BEAUTY
Retail Sales Manager - Market Street Flowood
Permanent · Flowood
ULTA BEAUTY
Salon Manager-Walnut Square Shopping Center
Permanent · Dalton
ULTA BEAUTY
General Manager-Coolsprings Galleria
Permanent · Franklin
ULTA BEAUTY
Salon Manager-Poplar Creek Crossing
Permanent · Hoffman Estates
ULTA BEAUTY
District Manager-San Francisco East
Permanent · San Francisco
BANANA REPUBLIC
General Manager - Willowbend Mall
Permanent · Plano
GUESS
Account Executive
Permanent · New York
GUESS
IT Project Manager
Permanent · Los Angeles
GUESS
Senior Financial Analyst
Permanent · Los Angeles

Diesel explores the world of social media with latest campaign

By
AFP-Relaxnews
Published
today Feb 4, 2019
Share
Download
Download the article
Print
Click here to print
Text size
aA+ aA-

Diesel returns with irony and humor for its new spring 2019 campaign, taking a tongue-in-cheek look at the world of social media. In fact, the campaign celebrates the ready-to-wear brand's followers more than Instagram influencers.


For its latest campaign, Diesel addresses a global phenomenon that shows no sign of waning: the life, success and notoriety of social media influencers. Here though, the brand takes an original approach, shining the spotlight on those who hold the real power -- followers -- rather than attention-grabbing influencers.

Titled "Be a Follower," the campaign pokes fun at the seemingly perfect lives of influencers, who constantly share content on social media, Instagram in particular. Some real social media stars have even agreed to feature in the campaign, including Jennifer Grace (@thenativefox), Kristen Crawley (@kristennoelcrawley), the Amiaya duo (@amixxamiaya) and (@ayaxxamiaya), Elias Riadi (@eliasriadi) and Bloody Osiris (@bloodyosiris).

The campaign images and short films show the tricky and often absurd situations that the stars of the web find themselves facing when sitting down to eat, dating or traveling, for example. Each of these scenes is contrasted with a second scenario, in which an ordinary person experiences the same situation with serenity and spontaneity, while also clad in the brand's clothing. All of which goes to show that the real power belongs to followers.




 

Copyright © 2019 AFP-Relaxnews. All rights reserved.