Diesel, Maison Margiela and Marni to donate 10% of online revenues to Covid-19 fight
OTB, which controls Diesel, Maison Margiela and Marni, has announced that all three brands will donate 10% of their online revenues during the month of April to aid in the struggle against Covid-19.
The funds will go through the OTB Foundation and will be destined for the procurement and distribution of protection kits for medical and paramedical staff at the forefront of the fight against the virus. Plus, equipment will be provided to support Covid-19 patients in smaller centers and hospitals.
The equipment will go to hospital facilities throughout Italy as well as facilities dedicated to the caring of elderly people, as well as of those who look after them. Plus, OTB Foundation has begun buying cutting-edge technological equipment to aid patients suffering from Covid-19, as well as supporting hospital wards' conversions into sections dedicated especially to the reception of virus-positive patients.
OTB Foundation has already started delivering Active Pure machines to hospitals in Milan and Verona, according to the Instagram account of OTB founder Renzo Rosso. Considered revolutionary air purification systems, they are certified by the International Space Station. They eliminate bacteria, pathogens and contaminants.
OTB (Only The Brave) created the Foundation in 2008, and has already intervened in several natural disasters, such as the major earthquakes in Emilia-Romagna and central Italy in respectively 2012 and 2016.
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