×
42 490
Fashion Jobs
L'OREAL GROUP
sr. Manager/ Manager of Maintenance & Facilities
Permanent · Somerset
L'OREAL GROUP
Manager, National Account - Walmart (Hair Color) Mge
Permanent · Bentonville
THE REALREAL
Account Luxury Manager
Permanent · Miami Beach
OLD NAVY
General Manager - Zona Rosa
Permanent · Kansas City
OLD NAVY
Loss Prevention Agent - Eastfield
Permanent · Springfield
RALPH LAUREN
Polo Factory Store - Store Selling Manager
Permanent · Johnson Creek
RALPH LAUREN
Polo Factory Store - Store Selling Manager
Permanent · Branson
COTY
Senior Manager, Performance Digital Media Marketing
Permanent · New York
A & F
Regional Manager of Asset Protection
Permanent · San Francisco
ULTA BEAUTY
Retail Operations Manager-Parkside West Cobb
Permanent · Marietta
ULTA BEAUTY
Retail Sales Manager-The Promenade at Brentwood
Permanent · Brentwood
ULTA BEAUTY
Prestige Sales Manager-The Shops at Fox Valley
Permanent · McHenry
ULTA BEAUTY
Prestige Sales Manager-Park Lane
Permanent · Dallas
ULTA BEAUTY
Prestige Sales Manager-Johnstown Plaza
Permanent · Johnstown
ULTA BEAUTY
Prestige Sales Manager-Augusta Exchange
Permanent · Augusta
ULTA BEAUTY
Retail Operations Manager-Barracks Road Shopping Center
Permanent · Charlottesville
ULTA BEAUTY
Salon Manager-Tyler Gateway
Permanent · Riverside
ULTA BEAUTY
Retail Operations Manager-Riverchase Promenade
Permanent · Hoover
ULTA BEAUTY
Retail Sales Manager-Guilford Commons
Permanent · Guilford
ULTA BEAUTY
Retail Sales Manager-Magnolia Square
Permanent · San Ramon
ULTA BEAUTY
Retail Operations Manager-Pacheco Pass Center
Permanent · Gilroy
ULTA BEAUTY
Retail Operations Manager-Temecula
Permanent · Temecula

Diesel presents in New York fourth Red Tag collection in collaboration with A-Cold-Wall

By
Ansa
Translated by
Nicola Mira
Published
today Sep 11, 2019
Reading time
access_time 2 minutes
Share
Download
Download the article
Print
Click here to print
Text size
aA+ aA-

The Diesel Red Tag project staged its fourth chapter in New York, with a capsule collection created in collaboration with A-Cold-Wall, the label by highly promising young British designer Samuel Ross. The collection, designed by Samuel Ross himself, was presented at a specially conceived installation in SoHo during the New York Fashion Week.


@a-cold-wall


The goal of the Red Tag project is to boost Diesel’s efforts to appeal to an increasingly younger audience, notably Millennials and Generation Z consumers. “After those with Shayne Oliver of Hood By Air, Glenn Martens of Y/Project and Gosha Rubchinskiy of GR-Uniforma, A-Cold-Wall is Diesel Red Tag’s fourth collaboration,” Diesel’s founder Renzo Rosso told ANSA, adding that “this is a small collection designed to promote the interaction with new generations, the market of the future.”

The collection consists of 26 items notable for the use of plant-based dyes, featuring avant-garde workwear and functional details. Some of the models are made using exclusive techniques, like the application of stripes of translucent denim over the clothes’ stitching, and the dévoré technique, in which some of Diesel’s classic denim fabrics are layered over swathes of memory nylon, the signature aesthetic element of A-Cold-Wall’s creations.

"This collection,” said Renzo Rosso, “incorporates the legendary heritage of Diesel’s denim and the uber-conceptual style of Samuel Ross for A-Cold-Wall".

The collection-installation was showcased in a venue that was specifically designed for the launch, reflecting the intellectual/industrial style characteristic of Samuel Ross. It was made of hanging clothes, white fluorescent lighting tubes and raw metal shelves, and it featured the world première of a film by Dexter Navy.

Diesel’s Red Tag project was launched in 2018 to raise the brand’s profile, and its collections are exclusively distributed at high-end multibrand retailers like Dover Street Market and Opening Ceremony.

Copyright © 2020 ANSA. All rights reserved.