Diesel strengthens its presence in the virtual world with its own D:VERSE platform

After launching its first NFTs last fall, the Diesel brand is continuing its foray into the metaverse with a collection mixing virtual and real-world pieces. All of this will be offered through the brand's own D:VERSE platform, which will allow its community -- and NFT holders -- to enjoy a host of personalized services.

The line between real life and digital life continues to blur in the fashion and luxury sectors. Labels are also gradually starting to launch their own platforms to maintain and strengthen relationships with their communities. Such is the case of the Diesel brand, which has announced the launch of D:VERSE, "an engaging platform" mixing NFTs and physical creations.

The platform is launching with unique NFTs of several pieces from the brand's latest collection, presented at the recent Fall-Winter 2022 edition of Milan Fashion Week alongside physical items. On a first come, first served basis, D:VERSE customers will be able to try to get their hands on a fur jacket, a down jacket, a pair of sneakers, and an accessory, while stocks last. One such NFT in particular -- Diesel does not specify which -- will be an ultra-rare unique edition going up for auction on March 12 in conjunction with Rarible.

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Diesel NFT holders will be able to access a host of very specific services that could grow over time. It will be possible to customize the digital items up for grabs via a voting system, to chat on a private Discord channel, or to access pre-sales of NFTs at reduced prices, free drops, or information on new games and future projects from the brand.

But NFT newbies need not fear, as physical currencies and cryptocurrencies are both accepted by the brand, which will also provide a tutorial to help users set up an e-wallet. All that's left to do is wait for the public sale, accessible via pre-registration, and due to open on March 12 for 55 hours.