Digital Brands Group names former Coach exec chief marketing officer
Digital Brands Group (DBG) has named Laura Dowling as its new chief marketing officer, where she will begin by focusing on the company's premium denim brand, Dstld.
According to a press release, Dowling "plans to elevate the DBG brand identities and emotional customer connections, launch new and customized communications that leverage the group’s proprietary data, develop its physical stores and experiences, and introduce our personalized fit and style strategy."
Prior to joining DBG, Dowling served as divisional vice president of marketing and PR for Coach's North America region. During her time with the brand, she notably conceived and delivered Coach's inaugural campaign with Selena Gomez, producing double-digit sales growth and an overnight stock price increase for the brand, as well being recognized by Coach as one of the global brand’s most effective 360 marketing programs, boosting its position among millennial shoppers.
Before Coach, Dowling also served as U.S. marketing and PR director at Harry Winston where she led disruptive strategies, campaigns and partnerships to invigorate new growth for the luxury jewelry brand. She was also director of wholesale marketing for Polo Ralph Lauren.
“I love the point of view Dstld has already established and think the bones of the brand are so strong,” said Dowling. “I’m really excited to leverage that; to open up the aperture on the lens into the brand by amplifying the collections with compelling, relevant content that creates a stronger emotional connection between the customer and Dstld. I also believe that DBG’s digital first portfolio approach and plans to redefine what the customer expects regarding personalized fits and styling will transform retail.”
In addition to focusing on Dstld, Dowling is also set to concentrate on DBG's luxury performance suiting and sportswear brand Ace Studios, which launched in January of this year.
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