×
89 262
Fashion Jobs
KOHLS
Distribution Center Operations Manager
Permanent · Patterson
PAUL SMITH
Sales Supervisor- Wooster Street
Permanent · NEW YORK
URBN
Urbn Urban Outfitters Inc. Inventory Control/Quality Audit
Permanent · RENO
H&M
Senior Director, Sales Component Engineering
Permanent · ATLANTA
H&M
Part Time Cleaning Technician
Permanent · NEW YORK
PRIMARK
Visual Merchandising Manager- Downtown Crossing
Permanent · BOSTON
PRIMARK
Visual Merchandising Manager-Concord Mills
Permanent · CONCORD
PRIMARK
Visual Merchandising Manager - Crossgates
Permanent · ALBANY
PRIMARK
Visual Merchandise Manager- Jersey Gardens
Permanent · ELIZABETH
PRIMARK
Visual Merchandise Manager- Green Acres
Permanent · NEW YORK
PRIMARK
Visual Merchandise Manager- Walden
Permanent · BUFFALO
PRIMARK
Visual Merchandise Manager- Woodfield Mall- New Store
Permanent · SCHAUMBURG
SACKS
Vendor Compliance Analyst
Permanent · WILKES-BARRE
SACK OFF 5TH
Asset Protection Investigator
Permanent · BOCA RATON
UNDER ARMOUR
Stock Lead, ft
Permanent · WOODSTOCK
UNDER ARMOUR
sr. Manager Inventory Control And Quality Assurance
Permanent · SPARROWS POINT
BLOOMINGDALE'S
Asset Protection Outlet Supervisor, Full Time - Mission Valley
Permanent · SAN DIEGO
BLOOMINGDALE'S
Asset Protection Visual Security Officer, Part Time - Palm Beach Garden
Permanent · Palm Beach Gardens
BLOOMINGDALE'S
Asset Protection Outlet Detective, Full Time - Upper West Side
Permanent · New York
MACY'S
Asset Protection Security Guard, Mall of Georgia - Part Time
Permanent · Buford
MACY'S
Brand Sales Specialist - Polo, Miami International - Full Time
Permanent · Miami
MACY'S
Asset Protection Detective, Montclair Plaza - Full Time
Permanent · Montclair
Translated by
Nicola Mira
Published
Jul 5, 2019
Reading time
2 minutes
Share
Download
Download the article
Print
Click here to print
Text size
aA+ aA-

Digital experience platform Contentsquare buys Pricing Assistant, Clicktale

Translated by
Nicola Mira
Published
Jul 5, 2019

Contentsquare, a French digital experience platform specialised in data analysis on consumer behaviour has made its first two acquisitions, buying Paris-based e-merchandising solution provider Pricing Assistant and Israeli firm Clicktale, a competitor of Contentsquare in the field of user experience metrics.


Jonathan Cherki (left), founder and CEO of Contentsquare, with Shlomi Hagai, CEO of Clicktale - Contentsquare


“There currently is no other experience analysis platform capable of integrating the effects of price and merchandising into consumer behaviour analysis,” said Jonathan Cherki, CEO of Contentsquare, commenting on Pricing Assistant’s acquisition. Pricing Assistant was created six years ago and among its clients are Rakuten, Alltricks, Mr Bricolage and more.

However, Contentsquare's most significant acquisition is that of its Israeli competitor Clicktale. The latter has clients like Dell, RBS and T-Mobile, taking the two firms’ combined number of international clients to 600, of which 30% are said to be ranked among the Fortune Global 100.

“The merger of Clicktale and Contentsquare creates a digital data gold mine which will enable companies to interpret and forecast the impact of all types of digital elements - including content, price and product - on consumer behaviour,” said Cherki. “These unique metrics are increasingly useful in activating personalised digital experiences in real time, via an eco-system of over 50 partners between merchants and tech companies,” added Cherki.

Contentsquare was launched in 2012 and among its clients are LVMH, Sephora, Samsung, Rakuten, Nissan and Salesforce. The firm operates offices in Paris, London, New York, Munich and San Francisco, and since its creation it has raised about €120 million in capital to finance expansion.

Copyright © 2022 FashionNetwork.com All rights reserved.

Tags :
Business