Dillard’s launches Gianni Bini collection with Jess Southern

By

Jennifer Braun

Published
May 8, 2023

Dillard’s announced on Monday the launch of its second limited-edition capsule collection offered under its exclusive Gianni Bini brand, created in partnership with Tampa-based style and beauty influencer Jessica Payne, known online as Jess Southern. 

Dubbed 'Jess Southern for Gianni Bini', the line offers playful and feminine apparel pieces, as well as footwear and swimwear. 

“I designed this collection for Gianni Bini to be all about Fun! With playful plaids and pop colors, sprinkled with a few great neutrals, my goal was to create the ultimate summer wardrobe,” said Payne. 

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“From ultra-feminine statement pieces, to cool girl classics, I hope this collection evokes your inner Carrie Bradshaw and makes you feel like your best self. These are pieces I wanted in my closet -pieces that make you smile. I am beyond grateful for this opportunity and cannot wait to see how you style these pieces that are all so special to me!”

Payne grew up in Kingsport, Tennessee and began her career out of high school working as a makeup assistant at Ford Models. She went on to work as a makeup artist on award shows including the Oscars and Golden Globes - eventually appearing as a makeup expert on national TV shows including E News!, Access Hollywood, Extra and Good Morning America. 

Today, she shares her style and beauty inspiration on Instagram and YouTube, and is also an entrepreneur, partnering in Tampa’s first infrared sauna studio and a successful self-tanner business.

“Jessica is a mover and shaker with a heart of gold, and this line is as vibrant as she is. She wanted her collab to be a fun and feminine curation of must-have pieces, and we feel she totally captured the summer anthem of fashion with this capsule collection,” said Dillard’s corporate merchandise manager Erin Frazier. 

Gianni Bini is Dillard’s largest ladies’ contemporary brand. It launched in 2001 with footwear and later expanded to apparel.

In March, Dillard’s launched its first limited-edition capsule collection offered under the Gianni Bini brand, with Charleston, South Carolina-based style influencer, Venita Aspen.