Dillard’s launches Gianni Bini collection with style influencer Venita Aspen
Dillard’s announced on Monday the launch of its first limited-edition capsule collection offered under its exclusive Gianni Bini brand, designed in partnership with Charleston, South Carolina-based style influencer, Venita Aspen.
Dubbed 'Venita Aspen for Gianni Bini', the spring collection celebrates Aspen's love of fashion, beauty and creativity with versatile and on-trend pieces. The line features limited-edition items across categories such as apparel, footwear and swim.
Aspen has hands-on experience in the fashion, modeling and creative sectors. Her open-minded approach to life and infectious personality has won her many friends and connections in the Charleston area and beyond, according a press release from Dillard's.
“My spring collection is one that can be described as a structured, timeless + whimsical moment with a hint of vintage flare,” said Aspen. “I hope to embody the beauty of the saying, 'fashion has no rules'. From pattern play, monochromatism, and everything in between, this collection will help you bring to life the fashion rules you choose to live by.”
Gianni Bini is Dillard’s largest ladies’ contemporary brand. It launched in 2001 with footwear and later expanded to apparel. The brand aims to always be at the forefront of fashion, with high quality pieces that satisfy the contemporary customer's constant craving for newness, according to Dillard's.
Dillard’s vice president Alexandra Dillard Lucie added, “We cannot imagine a more perfect way to launch our inaugural Gianni Bini capsule collection than with Venita Aspen. Our Gianni Bini client is a trend focused girl on the go, with a sense of style that is feminine and fun, yet effortlessly cool. This is Venita Aspen. We have loved working with Venita on this beautiful collection - and we are thrilled with the outcome!”
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