×
28 069
Fashion Jobs
LANE BRYANT
Part Time Sales Manager
Permanent · Gloucester Township
SALLY BEAUTY CORPORATE
District Manager
Permanent · Sacramento
ROSS STORES
Store Protection Specialist
Permanent · Las Vegas
ROSS STORES
Store Protection Specialist
Permanent · Los Angeles
ROSS STORES
Store Protection Specialist
Permanent · Los Angeles
COTY
Assistant Marketing Manager, us Marc Jacobs Fragrance
Permanent · New York
NORDSTROM
Loss Prevention Security Ambassador Bellevue
Permanent · Bellevue
NORDSTROM
Loss Prevention Agent Aventura
Permanent · Aventura
NORDSTROM
Loss Prevention Security Ambassador Nordstrom Northshore
Permanent · Peabody
NORDSTROM INC
sr Maintenance Manager - Riverside, ca
Permanent · Riverside
NORDSTROM
Loss Prevention Security Ambassador Oakbrook
Permanent · Oak Brook
NORDSTROM
Loss Prevention Agent Oakridge Rack
Permanent · San Jose
NORDSTROM
Loss Prevention Agent Southcenter
Permanent · Tukwila
NORDSTROM
Loss Prevention Agent Chicago Maxwell Rack
Permanent · Chicago
NORDSTROM
Loss Prevention Agent Mission Valley Rack
Permanent · San Diego
NORDSTROM
Loss Prevention Security Ambassador Last Chance Phoenix
Permanent · Phoenix
ULTA BEAUTY, INC.
Retail Operations Manager
Permanent · Wesley Chapel
KOHLS
Full-Time Sales Supervisor - Softlines
Permanent · Colorado Springs
KOHLS
Full-Time Loss Prevention Supervisor
Permanent · Anchorage
KOHLS
Full-Time Loss Prevention Supervisor
Permanent · Wappingers Falls
KOHLS
Full-Time Loss Prevention Officer
Permanent · Las Vegas
KOHLS
Full-Time Sales Supervisor - Softlines
Permanent · Butler
Published
Jan 25, 2020
Share
Download
Download the article
Print
Click here to print
Text size
aA+ aA-

Dillard's launches in-house activewear brand Antonio Melani Active

Published
Jan 25, 2020

Little Rock, Arkansas-based department store company Dillard’s is leaning into the activewear market with the launch of Antonio Melani Active, a new in-house activewear brand. 


Twitter @dillards


The brand, designed to blend performance and fashion, offers a range of active tops, tanks, tees and jackets as well as leggings, sports bras and shorts, with prices ranging from $38 to $118. 

“Our goal is to dress our customer for all aspects of her life," said Alexandra Dillard Lucie, Dillard's vice president of merchandising. "We haven’t offered something this customer can feel comfortable and chic in running around town. Antonio Melani Active is more upscale. It gives her that athleisure approach. Every element of these garments has really been thought through with a lot of purpose and intent.”

The launch makes Dillard's the latest retailer to debut a new, in-house line of fitness apparel, joining retailers like Target, which unveiled its 'All in Motion' athleticwear brand earlier this month.

With athleticwear brands like Nike, Adidas, Lululemon and Foot Locker being some of the most dominant companies on the athleisure stage, the activewear market shows no signs of slowing: according to a 2019 report from Statista, the global sports apparel market is expected to increase from $180.63 billion in 2019 to a projected $207.79 billion in 2025. 

The Antonio Melani Active line is currently available in 150 Dillard’s locations and online.

Copyright © 2021 FashionNetwork.com All rights reserved.